Slurrp Farm, a brand that makes snacks and meals for kids, just got ₹30 crore (about $3.3 million) in a Series C funding round from Scarlet Ventures. This is a big step for them as they grow in India’s fast-changing direct-to-consumer market. This new money comes almost two years after their last funding, which shows that investors are still interested in unique, healthy D2C brands in India that are building value over time in everyday food categories.
Before this, Slurrp Farm raised ₹60 crore ($7.2 million) in a Series C round in January 2024. Fireside Ventures, Raed Capital, and other current investors participated. According to official papers, Slurrp Farm’s parent company, Wholsum Food Private Limited, issued 1,04,457 Series C1 preference shares at ₹2,872 each to Scarlet Ventures, raising ₹30 crore.
After this round, Slurrp Farm is now worth about ₹810 crore (around $90 million), which is about 59% more than the previous round’s value of ₹510 crore. Scarlet Ventures now owns 3.7% of the company. The brand is still supported by institutional investors and strategic supporters. Slurrp Farm has raised close to $18 million in different D2C funding rounds, making it one of the more capital-efficient, VC-backed D2C brands in India’s food and beverage market.
Slurrp Farm was founded in 2016 and focuses on nutrition, convenience, and trust. These are three things that are important to D2C consumers in India. The brand sells millet-based snacks and meals for young kids, including porridges, cereals, puffed snacks, millet pancakes, dosa mixes, cake mixes, and more. By using traditional grains in new ways, Slurrp Farm has created a strong identity in the D2C food and beverage brands area.
When Bollywood actor Anushka Sharma invested in and became the brand ambassador after Slurrp Farm’s $7 million Series B round, led by the Investment Corporation of Dubai, it was a turning point. Her involvement helped people become more aware of the brand, and it helped position Slurrp Farm as a reliable brand that parents can trust in India’s growing D2C space.
They will use the new funds to make the company’s finances stronger, which will give them the ability to grow, expand distribution, and strengthen the brand’s presence both online and in stores. As D2C market trends point to omnichannel strategies, Slurrp Farm’s ability to combine direct-to-consumer strategies with wider retail reach will be important for growth.
Slurrp Farm’s financials continue to look good. In FY25, the company’s operating revenue grew by over 30% year-on-year, reaching ₹95.6 crore compared to ₹72.5 crore in FY24. While losses increased to ₹32.7 crore during the same period, this shows that the company is investing in scaling the brand, supply chain, and getting more consumers in a competitive D2C market in India.
As Indian D2C updates show a shift toward health-focused, family-oriented consumption, Slurrp Farm is a brand that is in line with long-term category fundamentals rather than short-term trends. Its focus on nutrition, repeat consumption, and building trust makes it one of the fastest-growing D2C brands in the children’s food area.
With more interest from private equity, angel investment, and late-stage funds in resilient consumption stories, Slurrp Farm’s latest round shows optimism for purpose-led food brands. As part of the latest D2C startup news, the fundraise shows that having a unique position, strong revenue growth, and disciplined execution continue to attract capital in India’s growing D2C industry.
