Benny’s Bowl, a pet nutrition startup, got $1.4 million in a pre-Series A funding round led by Atomic Capital. This is a big step as they try to create a science-based pet nutrition brand in India. The funding comes as more people in India buy pet products online, especially wanting better and more specialized food for their pets.
The money will go towards improving research, creating new products, and reaching more cities. Benny’s Bowl plans to grow its online and offline presence in big cities, using an omnichannel strategy. This funding adds to other recent news about Indian online brands, showing that investors are interested in pet care brands that are setting trends.
Benny’s Bowl was started to fix the lack of good nutrition in the Indian pet food market. They focus on using good ingredients to meet real health needs. Right now, they mostly sell in cities, but they plan to sell in more places as demand for high-quality pet food increases. Pet owners want clear, healthy products instead of basic options.
Benny’s Bowl is adding new functional pet nutrition products like protein supplements, fresh cat food, and meal toppers. They also recently launched clinical nutrition products for things like gut health, allergies, kidney health, skin care, weight control, and digestion. These products put them in the growing online pet care market, which is overlapping with wellness and long-term health management.
Benny’s Bowl has seen some good early success, with revenue doubling in the last year. About 85% of sales come from repeat customers. The company wants to reach an annual revenue of ₹100 crore by FY27, which would make it one of the fastest-growing online brands in India’s pet care market.
The brand is concentrating on functional nutrition, and pet owners are more willing to spend money on good food solutions for their pets. Pet nutrition is becoming one of the most promising areas in the online market.
This funding round shows continued interest in brands that combine good science, repeat purchases, and specialized products. With Atomic Capital’s support, Benny’s Bowl is improving its R&D, supply chain, and sales, while staying focused on steady, long-term growth.
As the pet food market in India grows, Benny’s Bowl’s focus on results, clear ingredients, and customer trust should help it grow across the country. With strong repeat demand, new product categories, and a clear revenue goal for FY27, the company is becoming a strong player in India’s growing online pet nutrition market.
