In a major development in D2C news India and the broader D2C ecosystem India, boAt cofounder Aman Gupta has unveiled a new venture, OffBeat Studios, marking his first entrepreneurial move after stepping away from day-to-day operations at the IPO-bound Direct-to-consumer India brand. The announcement adds fresh energy to Indian D2C updates at a time when boAt is advancing its public listing plans and strengthening its financial performance.
Gupta announced OffBeat Studios on X, writing, “With every birthday, some grow older, I grow bolder. I am still hungry, still impatient and still driven. Aman 2.0 begins soon. Introducing my new venture, @Offbeatstudios1.” While the business model and sector focus of OffBeat Studios remain undisclosed, the move has quickly become a headline across D2C daily news, D2C startup news, and D2C industry news conversations.
The launch follows Gupta’s transition to a non-executive director role on boAt’s board in September 2025, part of a broader leadership restructuring. In the same month, the company appointed Gaurav Nayyar as CEO, while cofounder Sameer Mehta assumed the role of executive director focused on strategy. This professional management shift aligns with evolving D2C business model India practices and signals governance maturity as boAt progresses along the Direct-to-consumer startup IPO tracker.
boAt, operated by Imagine Marketing, is currently pursuing its second attempt at an initial public offering, a significant development in D2C IPO news and D2C exits India narratives. After shelving its ₹2,000 Cr IPO plans in 2022 amid market volatility, the company confidentially filed for an IPO in April 2025. In October 2025, it submitted an updated DRHP for a ₹1,500 Cr IPO following regulatory approval. The proposed issue comprises a fresh issue of shares worth up to ₹500 Cr and an offer for sale (OFS) of ₹1,000 Cr by existing investors. In the OFS component, Mehta and Gupta together plan to offload shares worth ₹300 Cr, with the remainder coming from investors such as Fireside and Qualcomm.
Reports indicate that the company has once again postponed its IPO to reassess market conditions and internal readiness, reflecting the cautious environment shaping D2C market trends 2025 and broader capital market sentiment.
On the financial front, boAt’s performance underscores its position among top funded D2C brands and leading VC-backed D2C brands in D2C electronics and gadgets. After returning to profitability in FY25, the company remained profitable in Q1 FY26. It posted a net profit of ₹21.4 Cr in Q1 FY26, compared to a net loss of ₹31.1 Cr in Q1 FY25. Operating revenue grew 11% to ₹628.1 Cr in Q1 FY26 from ₹567.2 Cr in Q1 FY25. Including other income of ₹10.3 Cr, total income stood at ₹638.4 Cr for the quarter.
For the full year FY25, boAt reported a net profit of ₹60.4 Cr, compared to a loss of ₹73.7 Cr in the previous fiscal, while revenue remained largely flat at ₹3,073.3 Cr. This improvement in D2C revenue growth metrics and profitability reflects operational discipline and stronger unit economics in India’s fast-growing Direct-to-consumer ecosystem.
As one of the most visible D2C brands India and a flagship example in D2C business India, boAt continues to shape India’s D2C market news and insights landscape. Aman Gupta’s OffBeat Studios now adds a new chapter to what’s happening in India’s D2C space today, reinforcing founder-led innovation within the evolving D2C ecosystem India.
