Raise Financial Services is accelerating its growth strategy with the acquisition of algorithmic trading platform StratzY, marking a significant move in India’s rapidly evolving D2C ecosystem India. As part of ongoing D2C news India and Indian D2C updates, this acquisition reflects how fintech platforms are expanding capabilities through strategic integrations to enhance user experience and product depth.
The acquisition, completed through a cash-and-stock deal, aligns with Raise’s broader D2C expansion plans to strengthen its position in the capital markets ecosystem. While the financial details remain undisclosed, the strategic value lies in integrating StratzY’s algorithmic trading capabilities into Raise’s flagship trading platform, Dhan. This move reinforces the company’s commitment to building a tech-first direct-to-consumer India platform.
Founded in 2021 by Gaurav Sangle and Mohit Bhandari, StratzY has built a strong presence in the algorithmic trading space, offering over 100 exchange-approved multi-asset strategies across equities, indices, futures and options (F&O), and commodities. Its approach, combining quant models, AI, and system-driven strategies, reflects the growing importance of D2C supply chain innovation and advanced technology in financial services.
With this acquisition, Raise aims to introduce a curated and managed algorithmic investing layer for Dhan users, enhancing its D2C product offerings and strengthening its position among VC-backed D2C brands in fintech. This integration will allow users to access structured, automated trading strategies, aligning with evolving D2C consumer behavior India where investors are seeking simplicity, transparency, and data-driven decision-making tools.
Post-acquisition, StratzY will continue to operate independently while focusing on scaling its platform, expanding algorithmic strategies, and improving execution infrastructure. This approach highlights a modern D2C business model India, where acquired companies retain agility while contributing to a larger ecosystem.
Raise Financial Services, founded in 2021 by Pravin Jadhav along with Alok Pandey, Jay Prakash Gupta, and Raunak Rathi, has quickly emerged as a strong player in India’s fintech landscape. The company achieved unicorn status after raising $120 million in its Series B funding round at a valuation of $1.2 billion, backed by investors such as Hornbill Capital, MUFG, 3one4 Capital, BEENEXT, and notable founders and operators. This positions Raise prominently within D2C funding news and investor-backed D2C startup news.
The company already operates multiple platforms including Dhan, DhanHQ, Upsurge, ScanX, and AI-driven insights platform FuzzAI, showcasing a diversified and integrated approach to building a financial ecosystem. The addition of StratzY further strengthens this ecosystem, enabling deeper integration of algorithmic trading into its offerings.
From a D2C market trends 2025 perspective, the acquisition highlights the growing convergence of AI, fintech, and direct-to-consumer platforms. Investors and consumers alike are gravitating towards platforms that offer intelligent, automated, and scalable solutions for wealth creation.
Raise’s recent moves, including the acquisition of Filter Coffee and discussions to acquire wealthtech platform Infinyte Club, reflect a broader D2C go-to-market strategy focused on expansion, innovation, and ecosystem building. These developments position the company strongly within the D2C industry news landscape as it continues to scale rapidly.
As part of the daily digest of D2C news in India, this acquisition underscores what’s happening in India’s D2C space today—technology-led consolidation, platform expansion, and deeper integration of AI into consumer-facing products. With strong funding, strategic acquisitions, and a clear product vision, Raise Financial Services is well-positioned to lead the next phase of growth in India’s D2C fintech ecosystem.
