In the latest D2C news India highlighting innovation beyond traditional consumer categories, Bengaluru-based AI travel-tech startup Rimigo has secured ₹1 crore for a 1.5% equity stake from Shaily Mehrotra on Shark Tank India Season 5, valuing the company at ₹66.67 crore. The deal marks a notable addition to D2C startup news and reflects continued investor interest in tech-enabled Direct-to-consumer India platforms shaping the evolving D2C ecosystem India.
Founded by Sahil Sharma, Shubham Chintalwar, and Aditya Shirole, Rimigo aims to simplify international travel through integrated collaborative planning tools, AI-driven personalisation, and curated travel insights. While traditionally travel-tech sits adjacent to core D2C food and beverage brands or D2C beauty and skincare India segments, Rimigo represents a new wave of digital-first D2C brands India that directly engage end consumers through technology-led experiences.
The ₹1 crore investment, part of ongoing D2C funding rounds and Angel investment D2C momentum, values Rimigo at ₹66.67 crore post-money, positioning it among promising Latest D2C startups emerging from India’s innovation hubs. The appearance on Shark Tank India Season 5 — alongside investors such as Anupam Mittal, Kunal Bahl, Namita Thapar, and Aman Gupta — significantly boosts brand visibility, reinforcing the growing influence of creator-led D2C brands and celebrity-backed D2C startups within India’s D2C industry news cycle.
Rimigo’s core proposition is built around AI-driven travel collaboration. The platform integrates itinerary building, personalised recommendations, and shared planning tools to streamline international travel experiences. In the context of D2C business India, this reflects a broader D2C business model India evolution where brands leverage technology to build direct consumer relationships rather than relying solely on intermediaries.
From a growth standpoint, Rimigo aligns with D2C market trends 2025, where consumers increasingly expect hyper-personalisation, seamless digital journeys, and curated experiences. Its AI-enabled personalisation engine positions it within the broader narrative of D2C supply chain innovation and digital infrastructure strengthening the D2C ecosystem India. While not a physical product brand like D2C electronics and gadgets or D2C personal care brands, Rimigo represents the digital services layer of Direct-to-consumer India growth stories.
The ₹66.67 crore valuation at an early stage underscores strong D2C investor insights around travel-tech scalability and international market potential. As cross-border travel rebounds and Indian consumers become more globally mobile, platforms like Rimigo are tapping into shifting D2C consumer behavior India patterns. The funding will likely support product refinement, AI enhancement, user acquisition, and strategic D2C expansion plans as the company builds toward sustainable D2C revenue growth.
In the broader D2C market news and insights landscape, Rimigo’s Shark Tank India deal reinforces that innovation within India’s D2C ecosystem India is no longer confined to tangible products. The Direct-to-consumer startup IPO tracker of the future may increasingly include digital-first, AI-native brands alongside D2C wellness startups, premium D2C brands India, and fast-scaling consumer categories.
For those tracking what’s happening in India’s D2C space today and following the daily digest of D2C news in India, Rimigo’s ₹1 crore raise and ₹66.67 crore valuation mark a significant milestone. As D2C brands scaling in 2025 continue to diversify across sectors, Rimigo stands out as a technology-first entrant reshaping how Indian consumers plan and experience international travel within the fast-growing Direct-to-consumer ecosystem.
