In the latest D2C news India and D2C industry news, Nuuklife Consumer Pvt Ltd has announced a multi-year manufacturing partnership with Zetwerk as part of its plan to expand production capabilities in India. The collaboration marks an important milestone for Nuuk as it strengthens its manufacturing footprint while building a design-led consumer appliance brand within India’s rapidly evolving Direct-to-consumer India electronics ecosystem.
The agreement outlines a phased localisation roadmap designed to expand manufacturing capabilities across the country. Through this partnership, Nuuk aims to increase production scale, strengthen supply chain development and accelerate product innovation as it grows its presence in India’s expanding D2C electronics and gadgets category.
Within the broader D2C ecosystem India, startups are increasingly investing in manufacturing infrastructure early in their growth journey. Rather than relying solely on imports, emerging consumer brands are building local production capabilities to improve quality control, supply chain resilience and speed of product development. Nuuk’s partnership with Zetwerk reflects this broader shift toward D2C supply chain innovation and localisation strategies within India’s consumer electronics sector.
As part of the collaboration, Sanjiv Rangrass has been appointed Make-in-India Advisor to Nuuk. Rangrass brings extensive operational and manufacturing experience, which the company believes will support its long-term vision of building a strong domestic manufacturing base.
Nuuk’s founders, Gazal Kalra and Shalabh Gupta, explained that the company is focused on creating a modern consumer appliance brand built around design, technology and product innovation. According to the founders, scaling such a vision requires manufacturing capabilities in India that match the company’s ambitions for quality, speed and continuous innovation.
They added that the appointment of Rangrass strengthens the company’s operational expertise as it builds out its manufacturing strategy and expands across multiple appliance categories.
From Zetwerk’s perspective, the collaboration represents a growing trend among D2C brands India where startups are investing in manufacturing capabilities much earlier in their lifecycle. Rahul Sharma noted that companies like Nuuk represent a new generation of consumer brands committed to developing products designed and manufactured in India.
The partnership will follow a structured roadmap that includes new product development initiatives and pilot manufacturing programmes. These programmes will allow the companies to test production processes, optimise manufacturing workflows and ensure product quality before scaling to larger production volumes.
In addition, the companies plan to establish testing and reliability facilities that will support production processes and ensure products meet strict quality standards. These facilities are expected to play an important role in enabling Nuuk to scale production while maintaining product consistency and reliability.
Initially, Zetwerk will serve as a manufacturing partner for select appliance categories including fans and heaters. As Nuuk expands its product portfolio, the partnership may extend to additional appliance categories as part of the company’s broader D2C expansion plans.
Nuuk has also stated that it will continue working with multiple manufacturing partners across categories. This approach allows the company to build a flexible production ecosystem while ensuring scalability across different product segments.
Within the context of D2C market trends 2025, consumer electronics startups are increasingly integrating manufacturing strategy into their core business model. Companies that combine design innovation, technology and local production capabilities are better positioned to compete with both legacy brands and global manufacturers.
Industry observers tracking Indian D2C updates and the daily digest of D2C news in India note that the next phase of India’s consumer electronics growth will likely be driven by brands that focus on product differentiation and supply chain strength.
For Nuuk, the partnership with Zetwerk represents a significant step toward building a scalable and technology-driven appliance brand within the Direct-to-consumer India business landscape. By strengthening local manufacturing capabilities and investing in product development infrastructure, the company aims to accelerate innovation while delivering high-quality appliances to Indian consumers.
As the D2C business India ecosystem continues to evolve, partnerships between emerging consumer brands and advanced manufacturing platforms are expected to play a crucial role in shaping the future of India’s consumer electronics industry.
