In the latest D2C news India and D2C daily news, Pluckk, one of the fastest-growing D2C brands India in the fresh produce segment, has raised ₹100 crore (around $10.8 million) from existing investor Euro Gulf Investment. This development marks a significant moment in D2C startup news and reinforces the momentum within the D2C ecosystem India, especially in the food-tech and farm-to-consumer category.
As part of ongoing Indian D2C updates and D2C industry news, Pluckk’s latest funding round adds to its growing track record of D2C funding rounds. The company had previously raised $15 million, including a $5 million seed round from Exponentia Ventures. It has also actively pursued D2C acquisitions 2025 strategies, acquiring DIY meal kit platform KOOK for $1.3 million and nutrition brand Upnourish for $1.4 million—highlighting its strong intent toward D2C expansion plans and category consolidation.
Founded in 2021 by Pratik Gupta, Pluckk operates a direct-to-consumer India platform focused on delivering fresh, lifestyle-oriented produce. Its offerings span vegan products, low-carb options, and nutrition-focused categories like gut health and immunity—placing it at the intersection of D2C food and beverage brands and D2C wellness startups. This aligns with emerging D2C market trends 2025, where consumers increasingly prefer health-conscious, convenient, and traceable food options.
From a D2C business India perspective, Pluckk’s omnichannel D2C strategy is particularly noteworthy. The brand is currently operational in over 50 cities and is available across six quick commerce platforms, making it a strong player in the quick commerce D2C space. Interestingly, quick commerce contributes 60–65% of its business, while its direct-to-consumer channel contributes 10–15%, showcasing a hybrid D2C business model India that blends speed, convenience, and brand ownership.
Financially, the company has demonstrated strong D2C revenue growth, with revenue doubling to ₹85 crore in FY25. While losses widened to ₹55 crore from ₹41 crore in FY24, this reflects aggressive investment in scaling operations, supply chain, and customer acquisition—common trends seen in VC-backed D2C brands and high-growth D2C startup valuation journeys. For investors seeking D2C investor insights, Pluckk represents a case of balancing growth with long-term category leadership.
Within the broader D2C ecosystem India, Pluckk competes with players like Gourmet Garden and Kisankonnect. However, the space has also seen D2C exits India, with startups like Otipy, Deep Rooted, and Fraazo shutting down despite significant funding. This makes Pluckk’s sustained growth, funding momentum, and strategic expansion even more significant in the context of D2C industry news.
Overall, this development fits into the larger narrative of what’s happening in India’s D2C space today—where D2C brands scaling in 2025 are leveraging funding, acquisitions, and omnichannel strategies to build durable businesses. As one of the latest D2C startups making a mark, Pluckk continues to strengthen its position as a key player in India’s evolving direct-to-consumer startup ecosystem, contributing to the daily digest of D2C news in India and shaping the future of farm-to-fork consumption.
