India’s men’s grooming market is entering a new phase of growth, and Honasa Consumer is making a decisive move to capture the opportunity. In one of the notable Indian D2C updates and D2C acquisitions 2025 developments, the Mamaearth parent company is accelerating the expansion of Reginald Men, the Hyderabad-based men’s grooming brand it acquired through a 95% stake purchase in December last year.
The move reflects a broader trend across the D2C ecosystem India, where established consumer companies are increasingly acquiring and scaling high-potential digital-first brands to strengthen their category presence. For Honasa Consumer, Reginald Men represents an opportunity to deepen its footprint in the rapidly expanding male grooming and personal care market while diversifying beyond its flagship women and kids-focused brands.
According to Honasa co-founder Varun Alagh, the company plans to scale Reginald Men across three major pillars—distribution expansion, category diversification, and geographical growth. This strategy aligns with some of the most important D2C market trends 2025, where successful D2C brands India are focusing on wider distribution, deeper product portfolios, and omnichannel reach to drive sustainable growth.
At the time of acquisition, nearly 98% of Reginald Men’s revenue came from sunscreen products. Since joining the Honasa portfolio, the brand has begun evolving into a broader men’s skincare and grooming platform. New categories including face washes, serums, specialized cleansers, and anti-ageing products are being introduced based on consumer insights and research-driven product development. These D2C product launches are expected to strengthen the brand’s positioning in India’s highly competitive personal care segment.
Honasa is also working to reduce the brand’s dependence on Southern India, which currently contributes more than 80% of Reginald Men’s sales. The company plans to deepen its presence in Maharashtra before gradually expanding into additional markets across the country. This geographical expansion is expected to significantly increase brand visibility and strengthen national distribution.
The growth momentum is already becoming visible. According to the company, Reginald Men achieved an annualized revenue run rate exceeding ₹100 crore during its first quarter under consolidation. The brand had reported revenue of ₹20.15 crore in FY25 and approximately ₹74 crore in trailing twelve-month revenue as of October 2025, highlighting strong acceleration following the acquisition.
The development also reflects growing investor confidence in India’s male grooming category. Across the D2C industry news landscape, the segment has witnessed increasing consolidation activity, with acquisitions collectively exceeding ₹1,380 crore over the past decade. Previous transactions involving brands such as Beardo, Ustraa, Helios Lifestyle, and Muuchstac demonstrate how major FMCG companies and investors are actively pursuing growth opportunities in this space.
As consumer behavior continues to evolve, demand is shifting beyond basic hygiene products toward premium skincare, specialized grooming solutions, and performance-driven personal care products. This trend is creating significant opportunities for D2C beauty and skincare India brands and D2C personal care brands that can effectively combine innovation, branding, and distribution.
With India’s men’s personal care market projected to surpass ₹40,000 crore by 2032, the growth runway remains substantial. For Honasa Consumer, scaling Reginald Men is more than an acquisition play—it is a long-term growth strategy aimed at building one of the strongest male grooming platforms within the Direct-to-consumer India ecosystem. As D2C brands scaling in 2025 continue to attract investor attention, Reginald Men’s transformation under Honasa could emerge as one of the most closely watched D2C brand building stories in the country.
