India’s direct-to-consumer ecosystem continues to witness strong momentum, and the latest D2C startup news comes from Menhood, the men’s grooming and lifestyle brand that reported impressive growth in FY26. The Jaipur-based company recorded a 75.2% year-on-year increase in operating revenue, reaching ₹41.4 crore in FY26 compared to ₹23.6 crore in FY25. Alongside strong topline growth, the company also reported a 20.1% rise in consolidated net profit to ₹3.1 crore, reinforcing its position among the fastest-growing D2C brands India.
The performance highlights the growing demand for specialized grooming, personal care, and lifestyle products within India’s expanding D2C ecosystem India. As consumers increasingly prefer digitally native and category-focused brands, Menhood continues to strengthen its position in the D2C personal care brands segment through product innovation, omnichannel reach, and disciplined execution.
Founded in 2019 by Dushyant Gandotra, Menhood offers a wide portfolio of products including trimmers, perfumes, intimate wash, moisturisers, and grooming essentials. The company sells primarily through its own digital platforms and major ecommerce marketplaces, reflecting a strong Direct-to-Consumer India business model. Alongside its flagship brand, the company also operates Womenhood, extending its presence into female-focused wellness and personal care categories.
The FY26 results represent a significant milestone for the company. During the second half of FY26, Menhood reported revenue of ₹22.2 crore, reflecting more than 215% year-on-year growth and nearly 16% sequential growth. Profit during the second half rose to ₹1.7 crore, up 124% compared to ₹76.8 lakh in the corresponding period last year. Including other income of ₹1.3 crore, total income for FY26 stood at ₹42.6 crore.
The strong performance places Menhood among the D2C brands scaling in 2025 and reflects broader D2C market trends 2025, where niche consumer brands are increasingly capturing market share through focused positioning and digital-first distribution strategies. The company competes with established names in the grooming and lifestyle category while continuing to build brand recognition among modern Indian consumers.
Menhood’s growth story also extends beyond organic expansion. Earlier this year, parent company Macobs Technologies announced the acquisition of a 50.01% stake in health and wellness-focused D2C brand Getmymettle for ₹10.5 crore. The move signals the company’s intent to diversify into adjacent wellness categories while strengthening its position within the broader D2C wellness startups ecosystem.
As revenue scaled rapidly, investments across operations also increased. Total expenses rose 88.3% year-on-year to ₹38.4 crore. Purchase of stock-in-trade remained the largest expense category at ₹20.2 crore, compared to ₹11.1 crore in FY25. Employee costs increased to ₹1.2 crore, supporting the company’s growth ambitions and operational expansion.
One of the most notable aspects of Menhood’s FY26 performance was its ability to maintain profitability despite aggressive scaling. Advertising expenses declined 7.6% to ₹6.3 crore, demonstrating improving customer acquisition efficiency and stronger brand recall. This reflects a key trend across top-performing D2C brands India, where sustainable growth increasingly depends on operational efficiency rather than excessive marketing expenditure.
The company’s results also highlight growing investor interest in profitable and scalable D2C business India models. As D2C funding news and investor activity continue to focus on consumer brands with strong fundamentals, Menhood’s combination of revenue growth, profitability, and category expansion positions it well for future opportunities.
With rising consumer demand, an expanding product portfolio, strategic acquisitions, and improving profitability, Menhood is emerging as one of the latest D2C startups successfully building a long-term consumer brand. As India’s grooming and wellness market continues to evolve, the company appears well-positioned to capture a larger share of the rapidly growing D2C personal care and lifestyle ecosystem.
