Mumbai-based D2C skincare brand LNGVTY has raised ₹5 crore in a seed funding round led by Rukam Capital, as it looks to strengthen its position in India’s fast-growing skincare market through science-backed skin longevity solutions.
The fresh capital will be deployed to strengthen the brand’s direct-to-consumer (D2C) marketing and customer acquisition efforts, expand its product portfolio, invest in research and development, and build its founding team to accelerate growth across India.
Founded by Nishit Ratthe, LNGVTY focuses on the emerging concept of skin longevity—a skincare approach centred on maintaining long-term skin health rather than addressing only short-term concerns. The company aims to combine scientific research with evidence-based formulations to support healthier skin over time.
Its flagship offering, Skin Longevity System 5, is designed to support five biological pathways associated with skin renewal through a 75-day skincare protocol. According to the company, the product has undergone independent testing to validate its formulation and performance.
LNGVTY’s product platform currently includes three serums targeting key skincare concerns, including acne and blemish control, dark spots and pore refinement, and deep hydration and glow. The company said the products are built on a common scientific formulation and have been validated through independent third-party testing conducted over the 75-day usage protocol.
The funding comes at a time when India’s skincare industry continues to witness strong consumer demand. According to market research, the Indian skincare market is valued at over $9 billion in 2025 and is projected to reach nearly $18.4 billion by 2034, creating significant opportunities for specialised D2C beauty brands.
LNGVTY believes growing consumer awareness around preventive skincare and evidence-based formulations is driving interest in skin longevity as a new category within the beauty and personal care industry. By investing in product innovation, research, and customer acquisition, the brand aims to strengthen its presence in this emerging segment while expanding its reach across the Indian market.
Source: Based on publicly available reporting, with additional editorial adaptation and analysis.
