Contemporary womenswear brand House of Fett is accelerating its next phase of growth with plans to achieve ₹80 crore in revenue in FY26, backed by an aggressive offline expansion strategy, technology-led operations, and a disciplined, profitability-focused business model. The premium fashion brand continues to strengthen its position in India’s fast-growing D2C fashion and lifestyle ecosystem while remaining entirely bootstrapped since its inception.
Founded in 2018 by Esha Bhambri and Abhinav Gupta, House of Fett has financed its growth through reinvested profits rather than external funding. This self-funded approach has enabled the company to scale responsibly while maintaining complete control over product quality, customer experience, and long-term brand building.
As part of its expansion plans, the brand aims to increase its retail footprint from 15 stores in FY25 to 24 stores by the end of FY26. The new stores will strengthen its presence across major fashion markets, including Delhi, Gurugram, Noida, Mumbai, Pune, Hyderabad, Raipur, Bengaluru, and Ahmedabad, reinforcing its omnichannel retail strategy and improving accessibility for premium fashion consumers.
To support faster retail expansion, House of Fett has built an in-house interiors and project execution team, enabling quicker store launches while maintaining consistency in design, customer experience, and operational execution. This strategic investment reduces dependence on external vendors and supports scalable retail growth.
Technology is also playing a central role in the company’s expansion. House of Fett has implemented ERP systems and AI-powered inventory replenishment platforms to optimise merchandising, inventory planning, and stock management. By focusing on limited inventory and product exclusivity, the brand has created a model that balances demand with controlled supply. According to the company, this strategy helped it generate three times its average monthly revenue during its annual Black Friday sale, with several bestselling styles selling out due to disciplined inventory management.
The company has also expanded its workforce to nearly 200 employees across manufacturing, retail operations, and corporate functions, strengthening its capabilities as it scales nationwide.
House of Fett’s collections combine global fashion influences with Indian consumer preferences, offering contemporary western wear featuring premium fabrics, modern silhouettes, and versatile everyday designs for urban women.
Looking ahead, the brand remains focused on sustainable growth through retail expansion, technology adoption, and operational excellence. By combining a bootstrapped business model with disciplined execution and customer-centric innovation, House of Fett is positioning itself as one of India’s fastest-growing premium D2C womenswear brands, demonstrating how profitability-led growth can successfully scale in the country’s evolving fashion retail landscape.
Source: Based on reporting by Indian Retailing, with additional editorial adaptation and analysis.
