Marico is accelerating its transformation beyond a traditional FMCG company by strengthening its digital-first portfolio, premium brands, and omnichannel capabilities as it targets ₹15,000 crore in revenue in FY27. The company is also progressing toward its Vision 2030 goal of achieving ₹20,000 crore in revenue, with digital-first brands and technology-led innovation playing an increasingly important role in its long-term growth strategy.
According to the company’s annual report, Marico plans to expand its Total Addressable Market (TAM) to three times its FY22 level by FY30 through sharper portfolio choices, accelerated premiumisation, continuous innovation, and sustained investments in digital and technology capabilities.
Chairman Harsh Mariwala said the company remains mindful of macroeconomic and geopolitical uncertainties but continues to focus on delivering profitable, long-term growth through a resilient business model and a strong portfolio of brands.
A key pillar of Marico’s strategy is the rapid expansion of its digital-first business, which exited FY26 with an annualised revenue run-rate exceeding ₹1,100 crore, significantly ahead of the company’s initial expectations. Managing Director and CEO Saugata Gupta said brands such as Beardo and Plix have already turned profitable, while the overall digital-first portfolio is expected to achieve teen EBITDA margins by FY30.
The company is also witnessing strong momentum across its premium personal care business, with digital-first brands becoming increasingly important contributors to growth. Together, Foods and Premium Personal Care, including digital-first brands, now contribute around 23% of Marico’s India business revenue and are expected to account for nearly one-third of domestic revenue by FY30.
Marico’s Foods business crossed the ₹1,000 crore revenue milestone in FY26, reinforcing its strategy of building fewer, larger, and more profitable brands through consumer-focused innovation.
Digital commerce continues to reshape the company’s growth strategy. Quick commerce has emerged as a key growth channel, with Marico’s salience on quick-commerce platforms reaching around 5%, while digital channels—including e-commerce and direct-to-consumer platforms—now contribute approximately 20% of its India business.
Looking ahead, Marico aims to maintain double-digit consolidated revenue growth, mid-teen EBITDA CAGR, top-quartile volume growth in India, and strong international expansion. With premiumisation, digital-first brands, quick commerce, and omnichannel execution becoming central to its strategy, Marico is positioning itself to capture the next phase of growth in India’s evolving D2C and consumer brands ecosystem.
Source: Based on reporting by Entrackr, with additional editorial adaptation and analysis.
