D2C healthy snacking brand Open Secret has raised over ₹50 crore (approximately $5.2 million) in a funding round led by Desai Brothers Group, as the company looks to strengthen its offline retail presence, expand its product portfolio, and accelerate growth in India’s rapidly evolving healthy food market.
The round comprises ₹30 crore in primary equity from Desai Brothers Group, along with institutional debt. The fresh capital will primarily be deployed to expand the brand’s physical retail footprint and strengthen its position across multiple snack categories.
Founded in 2019 by Ahana Gautam, Mumbai-based Open Secret has built its business around healthier alternatives to traditional snacks. Its portfolio includes cookies, baked vegetable chips, protein powders, cereals, dry fruits and nuts, namkeen, and curated gift hampers. The company has positioned itself at the intersection of convenience, nutrition, and better-for-you snacking, catering to India’s growing base of health-conscious consumers.
Open Secret currently retails through more than 500 outlets across India while maintaining a strong omnichannel presence through its D2C website, ecommerce marketplaces, quick commerce platforms including Amazon, Flipkart, Blinkit, and Zepto, as well as modern trade and general trade channels.
The company is now placing greater emphasis on expanding its offline distribution, while simultaneously scaling its savoury snacks business. According to the company, categories such as chips and namkeen are emerging as the fastest-growing segments within its portfolio, reflecting changing consumer preferences toward healthier everyday snacking options.
Open Secret has also crossed ₹200 crore in Annual Recurring Revenue (ARR) and is growing at approximately 10% month-on-month. The company has achieved EBITDA profitability, providing a strong financial foundation for its next phase of expansion.
Founder and CEO Ahana Gautam said the company’s ambition is to reach ₹1,000 crore ARR within the next three years while maintaining profitability. Alongside retail expansion and category growth, Open Secret also plans to deploy artificial intelligence across its supply chain to improve operational efficiency as it scales.
The company competes with brands including The Whole Truth, Yoga Bar, Phab, Snackible, and Wellbeing Nutrition in India’s fast-growing healthy snacking segment. Rising health awareness, increasing protein consumption, expanding quick commerce adoption, and higher disposable incomes continue to drive demand for nutritious packaged foods, making healthy snacking one of the fastest-growing categories within India’s D2C consumer ecosystem.
With fresh capital, a profitable business model, expanding omnichannel distribution, and ambitious growth targets, Open Secret is positioning itself to capture a larger share of India’s premium healthy snacks market.
Source: Based on publicly available reporting, with additional editorial adaptation and analysis.