D2C grocery startup Anmasa has raised ₹30 crore (approximately $3.15 million) in a seed funding round led by Fireside Ventures, with participation from Blume Ventures, existing investors, and select high-net-worth individuals (HNIs). The latest investment takes the company’s total funding to ₹47 crore (around $5 million) as it accelerates expansion across India’s growing fresh staples market.
The fresh capital will be deployed to expand into new cities, establish additional neighbourhood manufacturing hubs, strengthen technology infrastructure, hire senior leadership talent, and further enhance product personalisation.
Founded in 2023 by Yatish Talvadia and Shailendra Upadhyay, Gurugram-based Anmasa is building a differentiated D2C grocery business around freshly prepared everyday staples. The company manufactures and delivers stone-ground flour, wood-pressed oils, and freshly milled spices through a network of neighbourhood micro-factories, with deliveries completed within 90 minutes.
Unlike conventional grocery retailers, Anmasa prepares products only after an order is placed. Its hyperlocal micro-manufacturing model enables small-batch production, helping preserve freshness while reducing inventory storage. Each outlet also functions as a micro-factory, fulfilment centre, and customer experience hub, allowing consumers to witness the preparation process in real time.
The company currently offers more than 30 varieties of grains, millets, and seeds, giving customers the flexibility to create customised multigrain flour blends and choose grind textures tailored for regional cuisines such as luchi, poori, and bhakri.
According to the company, the business has recorded 23x growth over the past 12 months across Gurugram and Noida, reflecting rising consumer demand for freshly prepared staples and personalised grocery products.
Customer retention has also emerged as a key strength for the brand. Around 70% of Anmasa’s direct-to-consumer revenue comes from repeat customers, while its highest-value customer cohorts spend more than ₹5,000 per month. The company also stated that most of its stores have achieved positive store-level EBITDA, highlighting the operational viability of its neighbourhood manufacturing model.
Prior to this round, Anmasa had raised $1.1 million in a pre-seed funding round in August 2025 from Snow Leopard Technology Ventures, Veltis Capital, Blume Ventures, Indigram Lab, and other angel investors.
With fresh funding, strong repeat customer engagement, profitable store operations, and a differentiated hyperlocal manufacturing model, Anmasa is positioning itself as one of India’s emerging D2C grocery brands focused on delivering fresher, more personalised everyday staples directly to consumers.
Source: Based on publicly available reporting, with additional editorial adaptation and analysis.