Maternal and baby care brand Promom has raised ₹30 crore in a funding round led by Fireside Ventures, marking a significant milestone in its growth journey as it looks to strengthen product innovation and expand its presence across India’s rapidly growing maternal and baby care market.
The fresh capital will be used to accelerate product development, broaden the company’s offerings across the maternal and baby care ecosystem, and improve accessibility for mothers across the country. The investment reflects growing interest in consumer brands addressing underserved healthcare and parenting needs through thoughtful product innovation.
Founded in 2023 by Anavi Kalia, Manas Tripathi, and Aditya Srivastava, Lucknow-based Promom develops maternal and baby care products designed to simplify feeding and early parenting. The company focuses on combining reliability, quality, functionality, and affordability to meet the evolving needs of modern Indian families.
Promom was established to address a clear gap in the market. According to the company, Indian parents often have to choose between premium international brands that are expensive and difficult to access or lower-priced alternatives that may not consistently meet quality expectations. Promom aims to bridge this gap by offering thoughtfully designed products that balance premium quality with affordability and everyday usability.
A key part of the brand’s strategy is its customer-first product development approach. Promom works closely with mothers, doctors, and lactation consultants throughout the design and development process, continuously refining its products based on real-world feedback and lived parenting experiences.
This collaborative approach has enabled the company to build products that solve practical challenges faced by new mothers while establishing trust with parents looking for dependable maternal and baby care solutions.
The funding comes at a time when India’s parenting and childcare market is witnessing increasing demand for science-backed, thoughtfully designed, and accessible products. Rising awareness around maternal health, infant nutrition, and early parenting has created significant opportunities for emerging direct-to-consumer brands focused on specialised consumer needs.
With fresh funding from Fireside Ventures, Promom plans to deepen its product portfolio while expanding its reach to more families across India. The company remains focused on creating solutions that make parenting easier without compromising on quality, safety, or affordability.
As India’s maternal and baby care ecosystem continues to evolve, Promom is positioning itself as a next-generation consumer brand built around innovation, customer insight, and purpose-driven product development. The latest investment is expected to support the company’s long-term vision of making reliable maternal and baby care products more accessible to parents nationwide.
Source: Based on publicly available reporting, with additional editorial adaptation and analysis.