Led by Prath Ventures, the growth round will fund manufacturing capacity, R&D and category expansion as Lickicious targets ₹100 Cr in annual revenue.
Pet food and nutrition brand Lickicious has raised ₹19 crore in growth capital through a mix of equity and institutional debt, as the company looks to scale its business and reach ₹100 crore in annual revenue.
The round was led by Prath Ventures, while the founders of Atomberg and several senior industry CXOs are also among Lickicious’ early backers. The fresh capital will support the company’s expansion across manufacturing, product development, supply chain and sales channels.
Founded in 2024 by Shashwat Sahai and Chandan Jha, Lickicious is operated by Nuvexo Wellness Pvt Ltd and offers food and nutrition products for dogs and cats. The company is building its proposition around palatability, transparent nutrition and quality, targeting the evolving needs of pet parents.
Lickicious plans to deploy the new capital across three key areas: capacity, capability and category expansion.
As part of its capacity expansion, the company is developing a 60,000 sq ft manufacturing and distribution footprint. The facility is expected to increase production capacity, improve supply reliability and provide greater control over product quality as the business scales.
The company will also invest in research and development, quality, manufacturing, supply chain, brand building and commercial capabilities. These investments are aimed at strengthening the operating foundation required for its next stage of growth.
Category expansion is another major focus. Lickicious plans to broaden its portfolio across products, formats and species, while also expanding its sales channels. The strategy marks a shift from its digital-first beginnings towards a more comprehensive omnichannel pet nutrition business.
The company has set ₹100 crore in annual revenue as an important near-term milestone. Over the next decade, Lickicious aims to become one of India’s top three pet food companies.
“Our next phase is about building better products, stronger manufacturing and a stronger brand,” said Shashwat Sahai, co-founder of Nuvexo Wellness.
Prath Ventures Managing Partner Harmanpreet Singh said India’s pet food market is becoming increasingly product- and trust-led, highlighting the importance of manufacturing, product development, category expansion and stronger distribution.
For Lickicious, the funding provides an opportunity to build scale while maintaining greater control over product quality and supply. Its investment in manufacturing and R&D also creates a foundation for expanding its product range and reaching more pet parents.
With a growing focus on product quality, transparent nutrition and broader accessibility, Lickicious is positioning itself to participate in India’s evolving pet-care market. Its move from a digital-first model towards omnichannel distribution marks the next step in its ambition to build a scaled pet nutrition brand.
Source: Based on publicly available reporting, with additional editorial adaptation and analysis.
