Campus Activewear, one of the leading D2C brands India has produced in the fashion and lifestyle segment, has officially expanded into international territory. The brand has entered Sri Lanka through a strategic partnership with Signature, the menswear brand under the well-established Hameedia Group. This marks a significant milestone not only for Campus but also for the broader D2C ecosystem India, showcasing how Indian D2C brands are scaling globally with precision and brand alignment.
Campus Activewear’s product range—spanning lifestyle, running, and walking footwear—will now be available across Signature showrooms, H-Sports outlets, and the Signature e-commerce website in Sri Lanka. This cross-border D2C expansion reflects a growing trend among VC-backed D2C brands and direct-to-consumer India success stories eyeing newer, untapped markets.
“This expansion aligns with our long-term strategy of entering scalable, high-potential markets that resonate with our brand philosophy and product strengths,” said Nikhil Aggarwal, Whole-Time Director at Campus Activewear. “By leveraging Signature’s strong brand presence in Sri Lanka and our proven product capabilities, we aim to replicate the D2C success we’ve achieved in India,” he added.
The move is an extension of the D2C expansion plans Campus has been gradually executing, with a robust omnichannel D2C strategy that merges offline retail with digital-first distribution. With strong D2C roots in India and a deep understanding of consumer behavior in emerging markets, Campus Activewear is positioning itself among the fastest-growing D2C brands expanding beyond domestic borders.
As part of its global D2C playbook, Campus aims to tap into the growing demand for affordable performance lifestyle footwear in neighboring markets like Sri Lanka, where ecommerce adoption and brand affinity are on the rise. By integrating its D2C go-to-market strategy with Signature’s established retail infrastructure, Campus is enhancing brand visibility while maintaining control over customer experience—a hallmark of successful direct-to-consumer business models.
Campus’s Sri Lanka debut also aligns with rising D2C market trends 2025, where brands are eyeing international footprints, not just through exports, but through localized brand partnerships that foster deeper cultural and consumer alignment.
This expansion is expected to add to Campus’s D2C revenue growth and enhance its valuation in upcoming D2C funding rounds or potential D2C IPO news. With the support of investors and its already proven model in India, Campus is also setting a precedent for other Indian D2C updates to follow in global scaling.
In the larger picture of D2C daily news and latest D2C startups making global inroads, Campus Activewear’s Sri Lanka partnership stands out as a textbook case of D2C business India leveraging strategic alliances to open up new markets and customers.
As the Indian D2C industry news continues to buzz with international expansion, product launches, and celebrity-backed D2C startups, Campus’s next chapters in Southeast Asia and the MENA region may unfold soon.