Good Monk, a nutrition startup in Bengaluru, just got ₹33 crore in a pre-Series A funding round. This puts the company’s value at ₹175 crore, which is a big step for the growing direct-to-consumer (D2C) scene in India. RPSG Capital Ventures led the round, and Sharrp Ventures and Hyperscale Ventures (Dot & Key founder Suyash Saraf’s family fund) also participated. This funding puts Good Monk among the D2C startups that are getting a lot of investor interest, as more people are backing healthcare brands that focus on science and prevention.
Good Monk is the main brand of Superfoods Valley and it is in the D2C wellness startup, the preventive nutrition, and everyday eating habits spaces. Other supplements usually have to be taken separately, but Good Monk makes sprinkle-on nutrition products that can be easily added to everyday foods without changing how they taste or look. This shows that D2C consumers in India are caring more about convenience, habit integration, and pure ingredients.
The new funding will be used for many things to help the company grow. A good part of it will go to research and development to create new product types and nutrition solutions that are proven to work. The company also plans to grow its D2C business by expanding distribution in smaller cities, while also putting money into raising brand awareness and educating consumers. These plans fit into the bigger D2C market trends for 2025, where brands are growing beyond big cities to find more customers.
Amarpreet Singh Anand and Sahiba Kaur founded Good Monk, and they have created a product line that is based on research and science, with a focus on preventive healthcare. The startup has been quickly adopted by families in cities and towns who are looking for easy nutrition solutions, especially for kids and working adults. Good Monk says that it has grown by over 25 times in the last 18 months, which shows that its products are a good fit for the market and that people are using them again and again. Investors in D2C businesses pay close attention to these things.
Amarpreet Singh Anand, the founder and CEO, said that this funding is a big deal for Good Monk. He said that they are more than just another supplement brand, but a nutrition movement in preventive healthcare. He added that the money will help them strengthen their research, support new clean-label nutrition, and work harder to make nutrition a daily habit instead of just a one-time thing.
Sahiba Kaur, the co-founder, talked about the big market opportunity, saying that India is at an important point in its preventive healthcare progress. As people become more aware of health issues related to lifestyle, they are turning to D2C wellness startups that offer simple, trustworthy, and science-backed solutions. This change has made preventive nutrition one of the busiest parts of the D2C business in India, attracting attention from both venture capital and strategic investors.
From an investor’s point of view, Good Monk stands out because of its focus on adding nutrition to existing eating habits. Abhishek Goenka, managing partner at RPSG Capital Ventures, said that the company’s pure ingredients, early popularity, and repeat customers set it apart in the crowded wellness market. These things are becoming more important as investors look at D2C brands that can grow in the long term, instead of just having short-term growth spurts.
Right now, Good Monk sells through its own website and popular e-commerce platforms like Amazon and Flipkart, which supports its omnichannel D2C strategy. As it gets bigger, the brand wants to make its digital distribution stronger while continuing to invest in product credibility and trust, which are very important for sustainable growth in India’s competitive D2C market.
Preventive healthcare is becoming more popular, and investors are watching which D2C startups are getting funding. Good Monk’s latest funding shows that people have confidence in brands that combine science, convenience, and habit-based consumption. As the company starts its next phase of growth, it is in a good position to become a leading brand in India’s growing D2C wellness and nutrition market.
