India’s healthy snacking market is witnessing strong momentum, and Nutty Gritties is positioning itself at the center of this growth story. In one of the notable developments in recent D2C news India, the premium healthy snacking brand is investing nearly ₹20 crore in a new processing facility while targeting ₹100 crore in revenue this fiscal year. The move highlights how D2C brands India are scaling manufacturing, strengthening omnichannel distribution, and capitalizing on changing consumer preferences toward healthier food choices.
Founded in 2009 by Dinika Bhatia, Nutty Gritties has evolved from a niche nuts and snacks company into a rapidly growing player in the D2C food and beverage brands category. The brand has remained profitable since inception and has delivered an average annual growth rate of approximately 35% over the last three years, making it one of the fastest-growing D2C brands in the healthy snacking segment.
As part of its next growth phase, the company is establishing a new 25,000 sq ft processing facility in Okhla, New Delhi, backed by an investment of nearly ₹20 crore. The new facility is expected to increase manufacturing capacity by almost six times, creating a strong foundation for future growth across both domestic and international markets. While the current facility handles around 3 metric tonnes per day, the new unit will have a peak capacity of 20 metric tonnes per day, with operations initially beginning at 10 metric tonnes per day before scaling further.
The expansion reflects broader D2C market trends 2025, where brands are increasingly investing in manufacturing infrastructure, supply chain capabilities, and product innovation to meet rising consumer demand. Nutty Gritties plans to transform its existing facility into an R&D and experience center, reinforcing its commitment to D2C supply chain innovation and long-term brand building.
Today, Nutty Gritties offers more than 45 products, sells over half a million packs every month, and has built a presence across 100+ cities in India. Its portfolio spans flavored nuts, snacks, and health-focused offerings designed for modern consumers seeking convenient and nutritious alternatives. This growth story stands out in the broader D2C ecosystem India, where wellness-led food brands continue to attract strong consumer interest.
One of the biggest growth drivers for the company has been quick commerce D2C. According to the company, quick commerce now contributes nearly 50% of overall business, highlighting changing D2C consumer behavior India and the increasing importance of instant delivery platforms. The brand currently operates across modern trade, general trade, e-commerce, and quick commerce channels, demonstrating a strong omnichannel D2C strategy that balances online growth with offline expansion.
Nutty Gritties is also expanding its retail footprint through deeper penetration in South and West India. The company currently works with around 60 distributors and has a presence in more than 3,000 retail stores across the country. This offline push complements its digital growth and reflects a balanced D2C business model India focused on sustainable scale.
Beyond India, the company has begun its international journey with entry into Nepal and plans to expand into markets including the UK, Europe, the US, Southeast Asia, and the Middle East. While global markets are expected to contribute less than 5% of revenue this fiscal year, the brand aims to become a significant global player over the next three to five years.
As India’s D2C market news and insights continue to highlight the rise of health-focused consumer brands, Nutty Gritties’ ₹20 crore expansion, profitability, manufacturing scale-up, and ₹100 crore revenue ambition position it as one of the best performing D2C brands FY25. The company’s focus on healthy snacking, quick commerce, omnichannel growth, and operational excellence underscores how D2C brands scaling in 2025 are building durable businesses for the long term.
