Obeetee, a long-time carpet maker in India, is changing things up. They’re moving from just carpets to being a design-focused, direct-to-consumer home decor brand, and they’ve got a plan for growth. They’re aiming for Rs 250–300 crore in India by FY30, adding furniture, soft goods, and other decor items while boosting their direct sales in India.
For shoppers, this means reliability, honest business, and staying power – which are things people really want from good direct-to-consumer brands now. The home and lifestyle market in India is getting packed, so older brands that mix good craftsmanship with modern direct-to-consumer sales are really getting ahead.
Obeetee’s attention to being eco-friendly fits right in with what’s happening in the market. The Indian carpet market was worth $2.55 billion in 2024, and they think it will reach $4.17 billion by 2033, growing by 5.6% each year from 2025. More people moving to cities, more commercial buildings, and people wanting green, handmade, local stuff is making the market grow – which is great for eco-friendly direct-to-consumer plans.
Obeetee Carpets & Home is about using what the brand already does well and using it for more home decor items. Besides carpets, they now have furniture, bedding, cushions, and other soft items.
Instead of just selling individual items, Obeetee wants to help you create whole living spaces. The decor they’re adding includes things like decorations, wall art, vases, sculptures, candles, curtains, and blinds. This will let them have a bigger part in how people design their homes, instead of just selling one thing.
The brand is being careful with money and wants to make a profit as they grow. For FY25–26, Obeetee’s Indian business is making around Rs 75 crore. They will do this by opening more stores, getting more attention for Obeetee Carpets & Home, and getting their name out there in big cities in India. By FY30, they want to grow domestic revenue to Rs 250–300 crore.
Fancy carpets are still a great base for this growth. In India, handmade carpets made of wool, silk, or bamboo silk usually start at Rs 30,000 and can cost Rs 1 lakh to Rs 10 lakh. People still want them for nice homes, hotels, and workplaces.
Making their own products and their connections with artisans helps them make good, long-lasting stuff at prices for everyone while keeping the quality high.
They’re telling stories online to get younger people and international customers interested in Obeetee’s history. They’re talking about the craftsmanship, the materials, and the people who make each product, focusing on real engagement. They’re also careful about who they partner with, picking people who add real value in the direct-to-consumer world in India.
They’re seeing chances to grow in North America, Europe, and some Middle Eastern countries. In India, Obeetee wants to have a bigger presence in cities that care about design and up-and-coming luxury spots.
Obeetee’s changes show how older brands can stay relevant by mixing craftsmanship, being eco-friendly, selling everywhere, and growing carefully.
