Taasha Craft, a company from Gujarat that sells handcrafted lifestyle goods, got a big boost when they appeared on Shark Tank India Season 5. This put traditional Indian craftsmanship in the startup spotlight. This was a big step for the brand and for the Indian D2C scene, where businesses driven by culture and artisans are getting more attention from investors and customers.
Khushbu, the founder of Taasha Craft, asked for ₹75 lakh for 5% of the company. They presented themselves as a D2C business focused on handcrafted home décor, accessories, and lifestyle items. The company’s goal is to combine traditional Indian crafts with modern designs and provide jobs for local artisans in the area.
Taasha Craft is mainly an online brand, which fits with the rise of D2C brands in India that focus on being real, telling stories, and building direct relationships with customers. They sell home décor, accessories, and lifestyle items that are inspired by culture, with a focus on handcrafted methods, sustainable materials, and attention to detail. In a market that’s becoming more and more driven by mass-produced items, Taasha Craft is different because it supports slow craft and designs that are based on heritage. This approach is popular with D2C customers in India.
During the talks on the show, the Sharks saw the brand’s potential. Aman Gupta and Namita Thapar made a joint offer of ₹75 lakh for 5% equity, plus a 1% royalty until ₹75 lakh is paid back. This deal showed a balance between helping the brand grow and making sure the investment is used wisely, which is a common thing in D2C funding rounds in India.
The founder accepted the offer, getting a good partnership that includes money, brand-building help, ideas on how to distribute products, and advice on operations. For Taasha Craft, this investment is a chance to grow its D2C plans, strengthen its supply chains, put money into partnerships with artisans, and increase its online presence in India.
This deal supports a bigger idea within Indian D2C trends: brands that are rooted in culture and are sustainable are becoming good investment opportunities. As customers look for meaning, history, and ethical materials, brands like Taasha Craft are in a good spot to gain value over time. This fits with D2C market trends, where being real and community-led storytelling are becoming important for growth.
From an ecosystem view, Taasha Craft’s time on Shark Tank helps D2C startups use TV, online media, and influencers to reach a lot of people quickly. With support from well-known investors and national attention, the brand can grow from a handcrafted label into a large, omnichannel D2C fashion and lifestyle platform.
As news in India’s D2C industry is shaped by funding, takeovers, and brands backed by celebrities, Taasha Craft’s story reminds that craft, culture, and business can grow together. The brand will likely focus on growing its artisan network, adding more product types, and making its online sales plan stronger. This will help it become a well-known sustainable D2C brand in India.
