In the latest D2C news India, Two Brothers Organic Farms (TBOF) has reaffirmed its mission to redefine food choices with transparency, authenticity, and regenerative practices. With ambitious growth plans and international expansion goals, the Indian D2C brand is preparing to double its revenue and footprint both domestically and globally.
Founded by ex-bankers Satyajit and Ajinkya Hange, the D2C startup news surrounding TBOF is a compelling story of purpose and passion. After giving up high-flying corporate careers, the duo returned to their ancestral farmland in Bhodani, Maharashtra, and began Two Brothers Organic Farms—a movement to bring chemical-free, traceable food to Indian homes.
Now one of the fastest-growing D2C food and beverage brands, TBOF cultivates produce across 800+ acres using regenerative agriculture. The brand has become a standout name in the Indian D2C ecosystem, with a diversified presence across D2C channels. Its direct-to-consumer India model includes its own D2C website contributing to nearly 50% of total revenue, quick commerce partnerships with Zepto, Instamart, and Blinkit, and availability on Amazon and Flipkart.
Offline, the brand engages with customers at premium outlets and farmer’s markets, helping TBOF gain consumer trust and build a loyal base. These grassroots strategies are driving D2C revenue growth while providing valuable consumer insights.
As part of its D2C expansion plans, Two Brothers Organic Farms is eyeing Tier II and III cities where demand for clean, traceable food is on the rise. Simultaneously, the brand is setting its sights on international markets like the U.S. and MENA regions. This global push aligns with India’s D2C market trends 2025, reflecting rising international demand for clean-label food from premium D2C brands India.
TBOF is not just another D2C business India story; it is a pioneer in sustainable D2C brands, combining tradition with innovation. The startup trains farmers in regenerative techniques, working with over 20,000 individuals and helping convert 1,000+ acres into certified organic land. Initiatives under ATMA and OrganicWe highlight the brand’s contribution to the Indian D2C updates and sustainable agriculture.
Technology is central to TBOF’s growth. It has developed in-house QR-enabled farm-to-fork traceability systems, allowing consumers to know exactly where their food was grown. With AI integration for inventory management and quality control, TBOF is setting a new benchmark in D2C supply chain innovation.
TBOF also excels in brand storytelling—a crucial component in today’s D2C brand building stories. Campaigns like “Know Your Farmer” and “Food Heals” resonate with the values of transparency and trust. Collaborations with chefs, nutritionists, and influencers are strengthening their go-to-market strategy and engaging new-age buyers.
With 100% growth targets and strategic expansion across multiple D2C channels, Two Brothers Organic Farms is well on its way to becoming a globally recognized leader in direct-to-consumer India. As part of the Indian D2C updates, TBOF embodies the best performing D2C brands FY25 that blend purpose with performance.