Fashion quick commerce startup ZILO just got a big thumbs-up, raising $15.3 million (about ₹140 crore) in a Series A funding round. This shows people really believe in the growing direct-to-consumer (D2C) fashion scene in India. Peak XV Partners led the round with an $8 million investment. Plus, InfoEdge Ventures and Chiratae Ventures, who were already investors, kicked in $2.5 million each. Others joining in include Alteria Capital and Stride Ventures, as well as some big-name angel investors like Lalit Keshre (Groww) and Kunal Shah (CRED).
This funding puts ZILO in the group of D2C startups making waves in the quick commerce world. This category is getting bigger, branching out from just groceries to include fashion and lifestyle items. ZILO plans to use the money to grow, put more into tech, get their supply chain in better shape, and move into new markets in the next year or so. Right now, they’re in Mumbai, but they’re planning to hit other major cities as they grow in the D2C fashion and lifestyle space.
ZILO was started by Padmakumar Pal and Bhavik Jhaveri, who used to work at Flipkart and Myntra. They’re bringing their experience in marketplaces and fashion-tech to the company. ZILO is a fashion quick commerce platform that lets customers get their clothes delivered in under an hour, making shopping easier in India. This speedy service reflects a wider change in how people shop in India, where they want things fast, easy, and with simple returns.
The brand works with over 200 fashion brands and offers things like home trials and easy returns, which makes online fashion shopping feel safer and more trustworthy. ZILO uses a vertically integrated D2C model, mixing dark stores with brand outlets to keep close control over their stock, fulfillment, and delivery times. This way, they stay fast while offering a good selection—which is becoming more and more important in D2C retail.
ZILO’s Series A round comes after they raised $4.5 million in seed funding last June, with InfoEdge Ventures and Chiratae Ventures leading the way. The fact that these investors are still on board shows they’re confident in ZILO’s work, early success, and ability to grow. The deal also highlights how VC-backed D2C brands are getting more interested in quick fashion commerce, an area that’s seeing a lot of action in India’s D2C world.
The competition is getting tougher, with players like Slikk, Myntra, and Mumbai-based KNOT (which recently raised $5 million led by 12 Flags) also getting into quick fashion delivery. Still, ZILO’s mix of speed, a solid supply chain, and customer-friendly features puts them in a good spot.
As Indian shoppers want more convenient fashion experiences, ZILO’s plans to grow quickly fit with the wider moves in the D2C sector. With strong backing, experienced founders, and a unique way of doing things, ZILO is in a strong position to be a key player in the future of D2C business in India and the quick commerce scene.
