In FY2020-21, the Odd Giraffe Lifestyle Pvt. Ltd.-run brand earned more than ₹1 crore in revenue. In the 21st century of fast evolving phones, with most GenZs writing messages and even studying electronically, a start-up is chasing paper. Through their journals, sold under the brand Odd Giraffe, Karan Joshi with his sibling and co-founder Sanil …
Leading directtoconsumer (D2C) brand in India in the furniture rental market, Furlenco has unveiled an ambitious strategy as part of a large effort to scale operations and get ready for a public listing. With an IPO scheduled for Q1 2027, the D2C firm is preparing to submit its DRHP by December 2026. Ahead of its …
India's direct-to-consumer market is booming, and a fresh group of D2C food and drink brands are shaking things up with new ideas and customer-focused plans. One of the newest D2C startups getting attention is Misfits, a prebiotic soda brand started by two brothers, Aditya and Yash. Misfits is being called India’s first prebiotic soda. It …