Guilt-free dessert startup NOTO has announced a significant boost to its growth plans, securing ₹21 crore in a pre-Series A funding round spearheaded by Equentis Angel Fund. The investment also saw participation from prominent investors including Inflection Point Ventures (IPV), JITO, and Signal Ventures.
NOTO, backed by actor John Abraham intends to strategically deploy this capital to significantly scale its production capabilities and broaden its distribution network. A key element of this expansion will be the launch of its own branded ice cream parlours, a move designed to bolster its omnichannel distribution strategy and deepen its presence in Tier-1 and Tier-2 cities.
Furthermore, the company aims to forge strategic partnerships to enhance its brand visibility across key markets and further solidify its footprint within the rapidly expanding quick commerce sector to meet increasing consumer demand. The funding will also support the introduction of new product lines, diversifying NOTO’s offerings in the guilt-free dessert market.