In one of the biggest D2C startup news developments emerging from India’s rapidly expanding beauty and wellness services market, at-home salon platform Yes Madam has raised ₹50 crore in its maiden institutional funding round led by Sanjeev Bikhchandani-led Info Edge. The fresh Series A investment values the company at nearly ₹750 crore, highlighting growing investor confidence in India’s fast-scaling D2C ecosystem and the future of tech-enabled beauty and wellness platforms.
According to filings with the Registrar of Companies (RoC), the Noida-based company issued 2,64,987 Series A preference shares at an issue price of ₹1,885 each to raise approximately ₹50 crore. The investment was made through Info Edge’s B8 Fund, making it the sole participant in the round. This marks a significant milestone for one of India’s fastest-growing Direct-to-consumer India beauty and wellness startups.
Founded in 2016 by Mayank Arya, Aditya Arya, and Akanksha Vishno, Yes Madam operates as a technology-enabled at-home salon and wellness platform that allows consumers to book beauty, grooming, salon, massage, and personal care services directly through its app and website. The company connects users with trained beauty professionals who deliver services at home, positioning itself strongly within India’s rapidly growing D2C personal care brands and D2C wellness startups ecosystem.
The fresh capital will primarily be used to fuel D2C expansion plans across new cities, strengthen the company’s partner network, invest heavily in technology infrastructure, and improve customer experience while maintaining operational efficiency and profitability. The funding also reflects larger D2C market trends 2025, where investors are increasingly backing scalable, service-led, omnichannel consumer platforms with strong retention and profitability metrics.
Yes Madam has built significant scale over the past few years and now claims to handle more than 3 lakh bookings every month across 55+ cities in India. The platform has also onboarded over 12,000 professionals, creating one of the country’s largest digitally enabled beauty service networks. Within D2C business India and Indian D2C updates conversations, the company’s rapid growth highlights how technology is reshaping India’s beauty and wellness consumption patterns.
Unlike traditional salon chains, Yes Madam operates through an asset-light, technology-driven D2C business model India approach, combining convenience, affordability, and professional service delivery. This model aligns closely with evolving D2C consumer behavior India trends, where consumers increasingly prefer home-based, app-driven, on-demand services across beauty, wellness, and personal care categories.
The company’s growth also reflects rising demand across Tier II and Tier III markets, where digital adoption and beauty spending continue accelerating rapidly. As India’s beauty and personal care ecosystem evolves, platforms like Yes Madam are emerging as major contributors to D2C industry news and D2C brand building stories by combining operational scale with strong consumer trust.
On the financial front, the startup claims to have generated nearly ₹195 crore in revenue during FY26 while remaining profitable — a major milestone in India’s competitive startup ecosystem. In FY25, Yes Madam had doubled its operating revenue to ₹93 crore and reported a profit of ₹1.8 crore, reinforcing its position among the fastest-growing D2C brands India.
Following the investment, Info Edge now holds a 6.67% stake in the company, while the founders collectively retain a 68.61% ownership stake. The startup has also created a 10% ESOP pool valued at nearly ₹75 crore, signaling its long-term focus on talent retention and organizational growth.
As India’s D2C ecosystem India continues evolving rapidly, investor appetite for profitable, scalable, tech-driven consumer startups is strengthening across beauty, wellness, and personal care categories. With strong revenue growth, profitable operations, aggressive expansion plans, and increasing digital adoption, Yes Madam is positioning itself as one of the most important D2C beauty and wellness platforms shaping India’s next generation consumer economy.
