Doodhvale Farms, a direct-to-consumer dairy and daily essentials brand, has raised $1 million in a follow-on funding round from existing investor Atomic Capital Fund I, strengthening its plans for market expansion, deeper distribution and technology-led growth.
The latest investment follows the company’s $3 million Series A round in November 2024, which was co-led by Atomic Capital and Singularity Early Opportunities Fund. The fresh capital will support Doodhvale Farms as it expands into new cities, increases distribution across existing markets and develops new products.
Founded by Aman J Jain, Doodhvale Farms operates through a vertically integrated business model, delivering dairy products and everyday essentials directly to consumers. The brand currently serves customers across Delhi-NCR, Chandigarh, Ambala, Karnal and Meerut, while products such as ghee and wood-pressed oils are shipped across India.
Technology will also play an important role in the company’s next phase of growth. Doodhvale Farms plans to invest in AI and technology to improve demand forecasting and route optimisation, helping strengthen efficiency as its direct-to-consumer operations scale across a wider market.
The company has recorded strong growth over the past year, with its D2C business nearly doubling and overall revenue growing by around 65%. Direct-to-consumer sales now contribute nearly 90% of total revenue, highlighting the central role of the D2C business model in the brand’s expansion strategy.
At the same time, Doodhvale Farms is broadening its portfolio beyond traditional milk and dairy products. Value-added products currently contribute around 35% of total revenue, while the company has expanded into protein-focused offerings and household staples such as atta and wood-pressed oils. This growing product mix is helping the brand build a larger daily essentials ecosystem around its existing consumer base.
Over the next 12 to 18 months, Doodhvale Farms aims to enter more cities, deepen its presence across current markets and more than double its business. With a vertically integrated model, strong D2C contribution, expanding product portfolio and increasing use of AI-led technology, the brand is positioning itself for its next phase of growth in India’s evolving direct-to-consumer food and daily essentials market.
