Foodstories, the premium gourmet retail and lifestyle platform founded by Avni Biyani and Ashni Biyani, has raised ₹50 crore in a fresh funding round led by Zerodha co-founder Nikhil Kamath, with participation from existing investor Narotam Sekhsaria Family Office. The investment marks a significant development in D2C funding news and highlights growing investor confidence in India’s premium consumption and experiential retail ecosystem.
The fresh capital will be used to strengthen Foodstories’ digital business, expand its delivery network, and accelerate the growth of its physical retail footprint. As D2C brands India continue to evolve beyond traditional ecommerce models, Foodstories is building a differentiated business that combines experiential retail, hospitality, wellness, and digital commerce under one integrated platform.
Founded in 2021, Foodstories operates in the premium food and lifestyle category, offering consumers access to curated global ingredients, organic products, gourmet foods, and wellness café experiences. The company has positioned itself at the intersection of D2C food and beverage brands, premium retail, and omnichannel consumer experiences, making it one of the more distinctive players within the D2C ecosystem India.
The latest funding round comes at a time when investors are increasingly backing businesses that combine strong consumer engagement with scalable omnichannel infrastructure. As conversations around D2C startup news, D2C funding rounds, and D2C expansion plans continue to dominate the startup landscape, Foodstories stands out through its unique blend of physical retail experiences and technology-enabled commerce.
The company currently operates stores across Delhi, Bengaluru, Hyderabad, and Mumbai. Its recent expansion into Mumbai through a flagship store in Bandra marks another important step in its growth journey, with additional retail expansion already planned. This focus on physical retail reflects broader D2C market trends 2025, where consumers increasingly seek immersive shopping experiences alongside digital convenience.
What makes Foodstories particularly relevant in today’s retail environment is its omnichannel D2C strategy. Consumers can shop through physical stores, the company’s ecommerce platform, WhatsApp ordering, and phone-based purchasing channels. This seamless integration between online and offline commerce enables greater convenience while strengthening customer engagement and loyalty.
Foodstories also benefits from the entrepreneurial ecosystem built by its founders. Avni and Ashni Biyani are co-founders of Think9, a brand-building platform that has helped create several successful direct-to-consumer India brands, including SuperYou, Good Bug, Anaar, and BiE. Their experience in building consumer-first businesses provides Foodstories with strong strategic foundations as it enters its next growth phase.
The funding further reinforces the attractiveness of India’s premium retail and lifestyle sector. Rising disposable incomes, evolving consumer preferences, premiumisation trends, and increasing demand for curated products are creating significant opportunities for businesses that offer differentiated experiences. Industry observers increasingly view experiential retail as a key growth driver within the broader D2C business India landscape.
As competition intensifies across premium food, lifestyle, and wellness categories, companies that successfully combine discovery, convenience, and customer experience are expected to emerge as category leaders. Foodstories’ investment in both retail infrastructure and digital capabilities reflects this shift.
The latest capital infusion positions the company to accelerate growth while strengthening its market presence across major urban centres. For investors, the business represents a compelling opportunity within India’s rapidly expanding premium consumption market. For consumers, it promises greater access to curated products and enhanced shopping experiences.
As Indian D2C updates continue to showcase brands redefining consumer categories through innovation and omnichannel execution, Foodstories is emerging as a strong example of how experiential retail and digital commerce can work together to create long-term growth. With ₹50 crore in fresh capital, expanding retail operations, and strong investor backing, the company is well-positioned for its next chapter of growth in India’s evolving consumer ecosystem.