India’s healthy eating movement is gaining momentum, and Salad Days is positioning itself at the center of that transformation. In one of the latest developments in D2C news India and D2C startup news, the healthy food brand has entered Hyderabad with the launch of a new cloud kitchen, taking its nationwide network to a significant milestone of 50 cloud kitchens.
For Salad Days, the Hyderabad launch is more than just another city expansion. It marks an important step in the company’s broader D2C expansion plans as it continues building one of India’s most scalable healthy food platforms. The move strengthens the brand’s presence across major urban markets and reinforces its ambition to become a leading name among D2C food and beverage brands in India.
Founded in 2014 by Varun Madan, Salad Days has steadily grown from a niche healthy meal provider into a recognized direct-to-consumer India success story. Over the years, the company has built a loyal customer base by focusing on fresh, macro-balanced meals, convenient ordering experiences, and consistent product quality. Today, with 50 cloud kitchens operating across India, the brand has established itself as one of the fastest-growing D2C brands in the healthy food category.
The newly launched Hyderabad kitchen, located in Serilingampalle, will serve customers across Nallagandla and Lingampally. Consumers in the city will gain access to the brand’s full portfolio, including salads, nourish bowls, pita pockets, smoothies, build-your-own meal options, and recently launched healthy snacking products. These offerings align with growing D2C consumer behavior India trends, where health-conscious consumers are increasingly seeking nutritious, convenient, and affordable meal solutions.
The Hyderabad expansion builds on Salad Days’ existing presence across Delhi-NCR, Bengaluru, and Mumbai. Of its 50 cloud kitchens, the company currently operates 26 in Delhi-NCR, 12 in Bengaluru, 11 in Mumbai, and now one in Hyderabad. This network gives the brand strong operational scale while supporting faster delivery times and greater customer reach.
What makes Salad Days particularly interesting within the D2C ecosystem India is its integrated operating model. The company combines cloud kitchens, central kitchens, and farm-level sourcing to maintain quality and efficiency across its supply chain. This approach reflects growing trends in D2C supply chain innovation, where brands are investing heavily in operational control to deliver better customer experiences and stronger unit economics.
The company serves customers through its own digital channels as well as leading platforms including Swiggy, Zomato, Ownly, and ONDC. This omnichannel D2C strategy allows Salad Days to meet customers wherever they choose to order while maintaining direct relationships through its owned channels. Such a model continues to define the evolution of the D2C business model India, where convenience and accessibility play a crucial role in customer acquisition and retention.
As health and wellness continue to become mainstream consumer priorities, Salad Days believes Hyderabad could become an important contributor to its growth over the next 12 months. The expansion also supports the company’s long-term vision of building a scalable and sustainable healthy food platform across India.
For those tracking Indian D2C updates, D2C market trends 2025, and D2C brands scaling in 2025, Salad Days’ 50-cloud-kitchen milestone highlights the growing demand for wellness-focused consumer brands. While much attention often goes to D2C funding rounds and top funded D2C brands, Salad Days demonstrates that disciplined expansion, category focus, and strong execution can create meaningful growth opportunities.
With 50 cloud kitchens, entry into Hyderabad, expanding product offerings, and a growing footprint across India’s largest cities, Salad Days continues to strengthen its position among the most promising D2C wellness startups and D2C food and beverage brands shaping the future of healthy eating in India.