Pepperfry has announced plans to add 35 new stores by the end of August, accelerating its retail expansion ahead of the festive season and strengthening its omnichannel presence across India.
The new stores will expand Pepperfry’s footprint across metros as well as Tier 1 and Tier 2 cities, improving customer access during one of the most important consumption periods for India’s furniture and home retail market. With this expansion, the company is working towards building a network of more than 250 stores in the near term.
The retail push comes at an important stage in Pepperfry’s growth journey. The company reported its first profitable quarter since inception in Q4 FY26, marking a major milestone for the business. According to Pepperfry, the achievement reflects improved operational efficiency and the growing scalability of its omnichannel business model.
Founded in 2012 by Ambareesh Murty and Ashish Shah, Pepperfry offers furniture, home décor and lifestyle products through an integrated network of digital and physical channels. The company currently serves customers across 80 cities through its online platform and expanding retail presence.
As part of its evolving retail strategy, Pepperfry is transforming its stores into more complete shopping destinations. Its Sell from Store capabilities allow customers to access an expanded assortment while combining digital discovery with physical product experiences. The model is designed to make furniture and home shopping more seamless across online and offline touchpoints.
The company’s stores also use digital tools alongside physical displays, creating an immersive retail experience that helps customers discover and purchase products more conveniently. This integration between digital commerce and physical retail remains central to Pepperfry’s growth strategy.
Pepperfry is part of TCC Concept Limited, which focuses on building technology-driven consumer businesses. The company plans to continue investing in retail expansion, technology and customer experience as it scales its presence across India.
With 35 new stores planned ahead of the festive season, a near-term target of more than 250 outlets and its first profitable quarter now achieved, Pepperfry is entering its next phase of growth with stronger operational momentum. Its expanding retail network and integrated omnichannel strategy are positioning the company to deepen customer engagement across India’s organised furniture and home retail market.
Source: Based on reporting by Indian Retailer, with additional editorial adaptation and analysis.
