Home textiles brand myTrident is accelerating its retail expansion strategy, aiming to cross 10,000 retail touchpoints by the end of the year as it strengthens its presence across India through multi-brand outlets (MBOs), exclusive brand outlets (EBOs), e-commerce, and quick commerce.
Backed by Trident, a global manufacturer of home textile products, myTrident was launched in 2016 with the vision of bringing premium-quality home furnishing products to Indian consumers. Today, the brand has a presence across more than 6,000 physical retail touchpoints, including over 50 exclusive brand outlets, while offering products across multiple price points to cater to a wide range of consumers.
According to the company, towels remain its largest category, contributing nearly 40% of total revenue. The brand also has a strong hospitality presence, with its products being used in around seven out of every 10 hotels. Alongside towels, bedsheets continue to be a key growth category, while pillows, blankets, rugs, carpets, mats, mattress protectors, and fitted sheets have expanded the company’s portfolio. It also plans to enter the curtains category in the future.
myTrident has also witnessed a significant shift in its sales mix. Three years ago, online channels accounted for just 5% of total sales. Today, that figure has grown to around 20%, driven by increasing adoption of e-commerce and quick commerce platforms such as Blinkit, Swiggy Instamart, Flipkart Minutes, and Amazon Now. The company expects online and offline channels to contribute 50% each to overall sales by the end of next year.
Rather than aggressively expanding exclusive stores, the brand plans to open 10–12 EBOs annually while prioritizing growth through multi-brand outlets, taking its retail network beyond 10,000 touchpoints.
The company is also focusing on expanding its presence across South and East India, supported by dedicated regional teams and collections tailored to local consumer preferences. In addition, collaborations with designers such as Shivan & Narresh and Karan Torani reflect its strategy of attracting younger consumers through design-led collections.
Looking ahead, myTrident aims to achieve 50–60% annual growth over the next three years while strengthening brand preference and positioning itself as a leading home textiles brand across India.
Source: Based on reporting by Indian retailer, with additional editorial adaptation and analysis.
