The D2C athleisure brand is accelerating category expansion, offline retail and product development after growing revenue 51.5% while sharply narrowing losses in FY25.
D2C athleisure brand BlissClub has raised ₹160 crore ($16.8 million) in a Series B funding round led by Singularity AMC, with participation from Meesho CEO Vidit Aatrey and existing investors Elevation Capital and Eight Roads Ventures. The round strengthens BlissClub’s expansion plans as India’s athleisure market continues to evolve.
The fresh funding has increased BlissClub’s valuation by 62% to approximately ₹860 crore ($91 million), up from ₹532 crore during its Series A round. Singularity AMC invested ₹70 crore, while Vidit Aatrey contributed ₹50 crore. Existing investors Elevation Capital and Eight Roads Ventures invested ₹24.66 crore and ₹15.33 crore, respectively.
Following the latest allotment, Elevation Capital holds a 22.19% stake, followed by Eight Roads Ventures at 14.24%. Singularity AMC holds 8.14%, while Vidit Aatrey owns 6.94%. Co-founder Minu Margeret remains the largest shareholder with a 37.03% stake.
The fresh capital will be used to expand into new categories, scale BlissClub’s offline retail presence, strengthen product development and hire talent to support its next stage of growth.
Founded in 2020 by Minu Margeret, BlissClub began with technical activewear designed for Indian women and has since evolved into an omnichannel athleisure brand. Its portfolio includes leggings, tops, outerwear and accessories, sold through its own website, marketplaces and physical stores.
The company currently operates more than 40 stores and has recently expanded into menswear, broadening its consumer proposition beyond its original women-focused offering.
BlissClub’s financial performance also points to strong underlying growth. In FY25, operating revenue increased 51.5% to ₹131.58 crore, compared with ₹86.88 crore in FY24. At the same time, its net loss declined sharply by 54.1% to ₹20.16 crore, from ₹43.92 crore in the previous fiscal year.
The combination of strong revenue growth and narrowing losses provides a solid foundation for the brand’s next phase of expansion. Its growing physical footprint also gives BlissClub an opportunity to complement its digital-first origins with greater offline consumer access.
The latest funding comes as Indian consumers increasingly embrace athleisure across workouts, travel and everyday lifestyles. BlissClub is competing with brands including Kica Active, CAVA Athleisure, Silvertraq, HRX and Cultsport.
With fresh capital, a rising valuation, expanding retail network and growing product portfolio, BlissClub is strengthening its position as an Indian D2C athleisure brand. Its focus on category expansion, menswear, offline retail and product development could help the company build a broader lifestyle proposition while continuing to deepen its connection with consumers.
Source: Based on publicly available reporting, with additional editorial adaptation and analysis.
