The lifestyle jewellery brand from the 120-year-old KGK Group is taking its contemporary jewellery proposition to Gurugram as it expands its offline retail presence across NCR.
21st August 2026, National: Prismara Jewels, the lifestyle jewellery brand from the 120-year-old KGK Group, is set to open its second retail store at Route 65, M3M, Gurugram, following its debut at Central Market, Lajpat Nagar, New Delhi. The new store marks the brand’s continued expansion across the National Capital Region (NCR) and will bring its contemporary lifestyle jewellery collections to consumers in Gurugram.
Drawing from KGK Group’s legacy of more than a century in the gems and jewellery industry, Prismara combines contemporary designs with a fusion of lab-grown diamonds and natural gemstones. KGK Group’s vertical integration capabilities provide the brand with greater control across key stages of the jewellery value chain, from sourcing and processing gemstones and diamonds to design, manufacturing and retail.
This integrated ecosystem enables Prismara to maintain greater control over quality, craftsmanship, provenance and pricing, while bringing KGK’s 120-year industry expertise into a contemporary, lifestyle-focused jewellery brand.
Its portfolio includes Ombre, Kaleido, Flora & Fauna, Forever Love and Timeless Classic collections, featuring rings, earrings, pendants, bracelets and charms designed for everyday lifestyle wear.
With a diverse portfolio of 10,000+ designs, Prismara offers jewellery across varied tastes, occasions and expressions of individuality. The brand also provides bespoke customization services, allowing customers to personalise pieces according to their preferences and style.
The jewellery is available in 14Kt and 18Kt gold across rose, white and yellow gold finishes. Every piece is BIS hallmarked and IGI certified, reflecting the brand’s focus on authenticity, quality and assured standards.
Commenting on the Gurugram expansion, Saransh Kothari, CEO, Prismara Jewels India Private Limited, and a fifth-generation member of the KGK Group, said consumers are increasingly looking for jewellery that feels personal, versatile and reflective of their individuality. He added that Gurugram’s lifestyle, consumer base and evolving retail landscape make it an important market as Prismara builds its NCR presence.
Built around the philosophy “crafted with precision, chosen by you,” Prismara’s first store in Lajpat Nagar marked its entry into physical retail, offering consumers a lifestyle-led destination to explore its collections and understand its sourcing, materials and craftsmanship. During the Delhi launch, the brand offered zero percent making charges to its first 100 customers.
The Gurugram store marks the next phase of Prismara’s offline retail growth, with Jaipur also identified as an upcoming expansion market.
Prismara was born from a desire to redefine luxury through jewellery that combines beauty, quality and authenticity with greater accessibility. Its proposition centres on lab-grown diamonds paired with hand-selected natural gemstones, positioning the brand around contemporary design, conscious luxury and individual expression.
With its growing retail footprint, Prismara aims to make contemporary lifestyle jewellery more personal, expressive and accessible to today’s consumers.
