The sustainable footwear brand is shifting from a primarily digital-first model towards a broader omnichannel footprint, with comfort, product innovation and retail experience at the centre of its next growth phase.
Sustainable footwear brand Neeman’s is targeting ₹1,000 crore in revenue over the next three years as it accelerates offline expansion and works towards building a network of 500 stores across India. The strategy marks a significant step in the brand’s evolution from a digitally driven footwear business into a larger national retail player.
The company expects to close the current financial year at around ₹350 crore in revenue by March 2027, compared with revenue of more than ₹185 crore in the previous financial year. The planned retail rollout is expected to improve consumer access to Neeman’s products while creating more opportunities for customers to experience the brand and its footwear in physical stores.
Comfort will remain a central part of Neeman’s product strategy as the company expands across India’s footwear market. The brand designs products for everyday use across occasions including work, travel and daily activities, combining comfort with design, versatility and value.
“We have always believed that footwear is a deeply personal and everyday category, and that there is an opportunity to redefine what consumers expect from their shoes,” said Taran Chhabra, Co-founder and CEO, Neeman’s.
Chhabra added that the company’s ₹1,000 crore ambition is focused not only on revenue growth but also on building a distinctive Indian footwear brand that becomes part of the everyday lives of millions of consumers.
The offline expansion will form a key pillar of this strategy. Amar Preet Singh, Co-founder and COO, Neeman’s, said the company needs to strengthen its product engine, supply chain, technology, retail and execution capabilities to support the larger scale.
The 500-store network is intended to extend the Neeman’s experience to consumers across the country while establishing a stronger national footprint.
Alongside retail expansion, Neeman’s plans to increase market penetration and broaden its product portfolio. The company is also investing in technology, supply chain infrastructure and retail operations to build capabilities that can support long-term growth.
The shift towards physical retail does not replace the brand’s digital-first foundation. Instead, Neeman’s is increasing its focus on offline channels while continuing to strengthen its digital business, creating a broader omnichannel model.
For a footwear category built around fit, comfort and personal preference, physical retail can also provide consumers with an opportunity to experience products before purchase. The planned store network therefore becomes an important part of Neeman’s strategy to expand reach and strengthen consumer engagement.
With ₹350 crore in revenue targeted for FY27 and a longer-term ₹1,000 crore ambition, Neeman’s is entering its next phase with retail expansion, product development, technology and supply chain investments at the core of its growth strategy.
Source: Based on publicly available reporting, with additional editorial adaptation and analysis.
