The 27-year-old wellness company is strengthening digital commerce, launching new Health Plus products and expanding manufacturing while protecting its offline distribution network.
Cura Ayurvedic & Unani Ltd. is targeting ₹500 crore in revenue over the next three years after reporting ₹107.18 crore in FY26 revenue and a 30% net profit margin. Founded by Hemant Sharma in 1999, the company is expanding its direct-to-consumer (D2C) business, developing wellness products and strengthening manufacturing capabilities.
The company has entered digital commerce through its own D2C channel and is expanding on Amazon and Flipkart, with quick commerce also on its roadmap. Cura expects digital channels to generate ₹15–20 crore in their first full year.
Balancing Digital and Offline Distribution
Cura’s digital expansion builds on an established distribution network spanning 17,000 pincodes across 28 states and eight Union Territories. The company previously experimented with online sales but reconsidered its approach after identifying concerns about the impact on offline retailers.
It has since prepared a strategy to expand online while protecting existing retail relationships. The Health Plus portfolio is expected to play an important role in its digital business.
Health Plus and Product Development
Cura has 600 live SKUs and works with more than 190 varieties of herbs. Its portfolio includes Triphala Ras, introduced in 2006, alongside newer wellness products targeting gut and liver health.
The company is developing additional Health Plus products based on consumer response and market needs. Its sourcing approach also draws on herbs and ingredients obtained directly from their regions of origin.
Manufacturing and Quality Control
Cura operates five manufacturing units and plans to establish two more in Jewar and Guwahati. It also manufactures products for other wellness brands, including Kapiva.
Quality control remains central to its operations. The company uses an internal quality assurance and quality control laboratory alongside third-party testing facilities. According to Executive Director Aditya Mihir, products undergo at least four quality tests, with some requiring six to seven. Cura is also planning QR codes to make product-testing information more accessible to consumers.
The company says its five existing manufacturing units use solar energy and IGL, reporting no fossil fuel use across these facilities.
Bootstrapped Growth Strategy
Cura plans to fund its expansion through internal resources rather than external investment. Its ability to scale digital sales, introduce relevant products and strengthen manufacturing while maintaining retailer relationships will be central to achieving its ₹500 crore revenue target.
Source: Based on publicly available reporting, with additional editorial adaptation and analysis.
