Ather Energy is planning to more than double its retail footprint to 1,800–2,000 outlets over the next two years, as the electric two-wheeler maker expands its product range and production capacity.
The EV maker currently has around 750 retail stores selling its 450X and Rizta electric scooters, positioned across the premium and mass-premium segments. The company now plans to widen its reach across new locations and price segments with products built on its new EL platform.
Ather’s newly unveiled Konarc will be available in two variants and six battery options, with prices starting at ₹99,999 ex-showroom. Deliveries of the first two battery options, S 125 and S 161, are scheduled to begin in September 2026.
“We are targeting 1,800 to 2,000 stores in the next 24 months,” Ather Energy Chief Business Officer Ravneet Phokela said. The company expects India to remain its primary market for now, with exports becoming a more important growth driver only after a few years.
EL Platform to Drive Product Expansion
The EL platform, which underpins the Konarc, is designed to support multiple scooter configurations. It can accommodate different battery sizes, wheel dimensions and dashboard designs, allowing Ather to develop products across segments.
The platform is also expected to help the company reduce costs through simpler engineering and lower aluminium usage. Ather plans to introduce multiple scooter products based on the platform, with the company focusing on scooters before entering the electric motorcycle segment.
An Ather electric motorcycle is currently expected to be more than two years away, keeping scooters at the centre of the company’s near-term product strategy.
Production Capacity Set to Expand
The planned retail expansion will be supported by an increase in manufacturing capacity. Ather currently produces electric scooters at its Hosur facility, which has an annual capacity of 4.20 lakh units.
Its upcoming facility in Chhatrapati Sambhajinagar, formerly Aurangabad, is expected to add another 5 lakh units of annual production capacity once the first phase becomes operational later in 2026.
The company is also evaluating whether to accelerate the second phase of the facility if demand continues to grow at its current pace.
With a broader scooter portfolio, expanded production and a significantly larger retail network, Ather is building its next growth phase around wider consumer access and new price segments.
Source: Based on publicly available reporting, with additional editorial adaptation and analysis.
