Women-focused activewear brand BlissClub is set to raise ₹200-250 crore in a fresh funding round led by Singularity’s private equity arm, marking one of the most significant D2C funding rounds in India’s fast-growing athleisure and lifestyle segment. The upcoming investment reportedly values the company at nearly ₹750 crore, reinforcing strong investor confidence in India’s rapidly expanding D2C fashion and lifestyle market.
Existing investors including Elevation Capital, Eight Roads Ventures, and others are also expected to participate in the round, further strengthening BlissClub’s position among the top VC-backed D2C brands in India. The funding comes at a time when D2C brands India are witnessing strong momentum across fashion, wellness, lifestyle, and premium consumer categories, driven by changing consumer behavior India and increasing demand for digitally native brands.
Founded by Minu Margeret, BlissClub has emerged as one of the fastest-growing D2C brands in India’s women’s activewear category. The company has built a strong consumer-first brand around comfort, functionality, inclusivity, and community-led engagement. Over the past few years, BlissClub has become a standout example of modern D2C brand building stories, successfully combining product innovation, digital engagement, influencer marketing for D2C, and omnichannel expansion.
The latest funding round comes shortly after the company crossed an impressive ₹250 crore annualised revenue run rate milestone, reflecting strong D2C revenue growth and rising consumer demand for premium athleisure products in India. BlissClub closed FY25 with revenue of ₹135 crore, compared to ₹92 crore in FY24, while significantly reducing its losses to ₹20 crore from ₹44 crore in the previous fiscal year. The improving financial performance highlights stronger operational efficiencies, growing brand maturity, and disciplined scaling within India’s competitive D2C business India landscape.
The upcoming capital infusion is expected to support BlissClub’s aggressive D2C expansion plans, particularly its offline retail growth strategy. The company plans to scale its physical presence by opening more stores and strengthening its omnichannel D2C strategy. This reflects broader D2C market trends 2025, where digitally native brands are increasingly combining online growth with experiential offline retail to deepen customer engagement and improve long-term retention.
BlissClub operates in one of the fastest-growing segments within Direct-to-consumer India. The premium athleisure category has seen massive growth as consumers increasingly prioritize wellness, fitness, comfort, and lifestyle-driven fashion choices. Rising awareness around health and active lifestyles, especially among urban women consumers, has accelerated growth for premium D2C brands India operating in fitness and fashion.
The company competes with brands such as Cult.fit, Boldfit, Cava, and several emerging D2C startups in the athleisure space. However, BlissClub’s strong community-led positioning, differentiated product focus, and premium branding have helped it create a distinct identity within India’s evolving D2C ecosystem India.
The funding round also reflects growing private equity in D2C and rising investor appetite for scalable consumer startups with strong brand recall and improving unit economics. Across Indian D2C updates, investors continue backing founder-led brands that demonstrate strong customer loyalty, repeat purchases, and scalable omnichannel business models India.
BlissClub’s growth story highlights what’s happening in India’s D2C space today, where premium consumer brands are moving beyond pure online commerce and building full-scale lifestyle ecosystems. From activewear and wellness to premium fashion and community-driven experiences, India’s D2C industry news continues witnessing strong innovation and expansion.
As part of the daily digest of D2C news in India, BlissClub’s upcoming funding round stands out as another major milestone in India’s fast-growing consumer startup ecosystem. With strong investor backing, improving financials, expanding offline retail presence, and rising consumer demand, BlissClub is strengthening its position as one of the leading premium women’s activewear brands emerging from India’s D2C market.
