India’s pet care market is no longer just about pet food.
Driven by rising pet ownership, premiumisation and changing consumer behaviour, a new generation of brands is building across nutrition, healthcare, retail and lifestyle.
As pets increasingly become family members, consumers are spending more on premium food, preventive care, grooming, veterinary services and accessories.
In this edition of Category Decode, D2C Insider looks at the brands and business models shaping India’s new-age pet care market.
1. Pet Food & Nutrition: Building Beyond Basic Nutrition
Pet nutrition is evolving from everyday feeding to specialised, premium and functional diets.
Drools
One of India’s largest homegrown pet food companies, Drools has built a strong presence across dry food, wet food, treats and specialised nutrition.
The big move: Building Indian-made premium pet nutrition at scale.
Farmina
Farmina has established itself in premium, science-backed and veterinary-recommended nutrition for companion animals.
The big move: Bringing specialised nutrition into mainstream pet care.
Goofy Tails
Goofy Tails has expanded across treats, supplements and functional nutrition for modern pet parents.
The big move: Making wellness-led nutrition more accessible.
Kennel Kitchen
Kennel Kitchen focuses on premium pet food with breed-specific and life-stage nutrition.
The big move: Expanding premium nutrition through science-led formulations.
2. Pet Health, Wellness & Care: Moving Towards Preventive Care
Healthcare is becoming one of the fastest-growing parts of the pet care ecosystem.
Captain Zack
Captain Zack has built a premium portfolio across grooming, hygiene and wellness products.
The big move: Making preventive pet wellness mainstream.
Wiggles
Wiggles combines wellness products with veterinary-led services and healthcare solutions.
The big move: Building an integrated pet wellness platform.
Vetic
Vetic is modernising veterinary care through organised clinics and technology-enabled services.
The big move: Bringing structured healthcare to pet parents.
Vivaldis
Vivaldis develops veterinary-backed healthcare products and specialised wellness solutions.
The big move: Expanding science-led healthcare for companion animals.
3. Pet Retail & Commerce: Building Omnichannel Pet Ecosystems
Pet retail is evolving beyond stores and ecommerce into integrated consumer platforms.
Heads Up For Tails (HUFT)
HUFT has grown from an accessories brand into one of India’s largest omnichannel pet companies, spanning food, grooming, retail, private labels and services.
The big move: Building a full-stack pet ecosystem.
Supertails
Supertails combines ecommerce, pharmacy, subscriptions and online veterinary consultations on a single platform.
The big move: Integrating commerce with healthcare.
Zigly
Zigly has expanded through experience centres, clinics, grooming and curated retail.
The big move: Combining physical retail with pet services.
Zoomies
A digital-first pet commerce brand focused on making premium pet products and essentials more accessible through an online-first experience.
The big move: Building a modern, convenience-led pet shopping platform.
4. Pet Lifestyle & Accessories: Beyond Everyday Essentials
As pets become family members, spending is expanding beyond food and healthcare into toys, beds, apparel, travel gear and everyday accessories.
FOFOS
FOFOS has built a strong portfolio of toys, accessories and enrichment products designed to improve pets’ everyday lives.
The big move: Making premium pet accessories more accessible.
Trixie India
Trixie brings one of the world’s largest pet accessory portfolios to Indian consumers, spanning toys, travel products, bedding and training essentials.
The big move: Expanding premium global pet lifestyle products in India.
DogSpot
DogSpot was among India’s early online pet commerce pioneers, helping popularise premium pet accessories and lifestyle products through digital retail.
The big move: Driving early adoption of organised online pet retail.
Pawpourri
Pawpourri focuses on curated accessories, gifting and lifestyle products for modern pet parents.
The big move: Positioning pet care as a lifestyle category rather than just a necessity.
What’s Changing in India’s Pet Care Market?
Across these business models, five shifts stand out:
Pet ownership is becoming pet parenting, with consumers treating pets as family members.
Premium nutrition is replacing basic feeding, driven by growing awareness around health and wellness.
Preventive healthcare is becoming mainstream, creating demand for veterinary services, grooming and wellness products.
Omnichannel platforms are combining retail with services, offering a more integrated customer experience.
Lifestyle spending is growing, with accessories, toys and premium products becoming an important part of the consumer basket.
The D2C Insider Take
India’s pet care market is no longer being built around a single product category.
Nutrition, healthcare, retail and lifestyle are coming together to create a broader consumer ecosystem, with brands solving different needs across the pet parenting journey.
The companies that stand out won’t simply sell pet products—they’ll build trusted relationships through quality, convenience, expertise and long-term care.
One category. The players. The shifts. The opportunity.
