immersive digital experience startup Ctruh has raised $2.5 million (around ₹23 crore) in a seed funding round co-led by Inflection Point Ventures (IPV) and Aavinya Ventures, with participation from India Accelerator, Founder’s Avenue, Anthill Ventures, IA, Finvolve, and LVX. This funding round highlights strong momentum in D2C funding news and reinforces growing investor interest in deeptech-driven, VC-backed D2C brands shaping the future of digital experiences in the D2C ecosystem India.
Founded in 2023 by Vinay Agastya, Ctruh is building foundational infrastructure for the spatial internet, a fast-emerging layer of the internet that blends physical and digital environments using AR, VR, and AI. As part of Indian D2C updates and latest D2C startups, the company represents a new category within Direct-to-consumer India—where immersive commerce, interactive storytelling, and experiential engagement are redefining how consumers interact with D2C brands India.
Ctruh’s platform enables enterprise use cases such as 3D walkthroughs, AR demos, 3D animation, configurators, and renders, making it a powerful enabler for D2C product launches, D2C brand building stories, and omnichannel D2C strategy. Its proprietary low-code 3D engine allows immersive experiences to run seamlessly across devices without requiring app downloads or additional hardware, aligning with evolving D2C consumer behavior India and demand for frictionless engagement.
A key innovation is its genAI product, VersaAI, which converts images, text, and videos into production-ready 3D assets. This positions Ctruh strongly within D2C supply chain innovation and content creation for D2C business India, especially as brands move toward interactive commerce experiences. Its Commverse Studio further enables brands to build immersive 3D shopping environments without coding, unlocking new opportunities in quick commerce D2C and digital-first retail.
The startup is already serving sectors like ecommerce, automotive, real estate, tourism, and healthcare, reflecting broad applicability across D2C industry news categories including D2C fashion and lifestyle, D2C electronics and gadgets, and D2C wellness startups. This cross-category adoption aligns with D2C market trends 2025, where immersive commerce is expected to become a core growth driver.
The newly raised capital will be used to accelerate R&D, advance product innovation, and fuel international expansion plans, with Ctruh setting up sales operations in the US and UAE in 2026. This expansion reflects strong D2C expansion plans and signals the company’s ambition to scale globally as part of India’s D2C market news and insights.
From an investor lens, this funding round adds to the momentum in angel investment D2C, private equity in D2C, and early-stage Series A/B/C funding India pipelines. With total funding reaching $4.5 million, Ctruh is emerging among top funded D2C brands in the immersive tech space.
The broader market opportunity is significant. India’s extended reality market reached $5.6 billion in 2025 and is projected to grow to $66.3 billion by 2034 at a CAGR of 30.74%. This growth is shaping D2C investor insights and driving capital into startups building infrastructure for immersive and experiential commerce.
As part of the daily digest of D2C news in India, Ctruh’s journey reflects what’s happening in India’s D2C space today—where deeptech, AI, and immersive platforms are powering the next generation of D2C brands scaling in 2025 and beyond.
