New Delhi-based kitchen and lifestyle brand Cüraa has raised Rs 40 crore in a Series A funding round led by 3one4 Capital, with participation from existing investors Kae Capital, Lumikai, and Better Capital. ValueBridge Capital, a Merisis company, advised on the transaction.
Founded in 2024 by chef and content creator Sanjyot Keer and entrepreneur Neeraj Kumawat, Cüraa develops kitchen appliances and tools designed specifically around Indian cooking use cases. The company launched in September 2024 and has already served more than three lakh households.
The fresh funding will support Cüraa’s next phase of growth across product development, operations, and distribution. The company plans to expand its portfolio across pre-cook and cooking categories, while strengthening warehousing and supply chain infrastructure. It will also scale its presence across D2C, marketplaces, and quick commerce, alongside hiring senior executives across key functions.
Cüraa has reported strong growth since its launch. Its monthly net revenue has increased 25 times, while the brand is currently adding approximately 25,000–30,000 customers every month.
The company sells through its own website as well as platforms including Amazon, Zepto, and Swiggy Instamart, with Amazon currently contributing the largest share of its sales. This multi-channel distribution strategy allows Cüraa to combine direct-to-consumer reach with marketplace and quick-commerce accessibility.
Manufacturing is another important part of Cüraa’s strategy. The brand follows an India-first manufacturing model, with most value addition taking place domestically. Some components are sourced overseas to optimise costs and improve supply chain efficiency.
According to Sanjyot Keer, the investment will help accelerate Cüraa’s vision of enabling more Indian households to cook better. Neeraj Kumawat added that the capital will support product development, supply chain capabilities, customer experience, and distribution as the company scales.
Cüraa is also associated with Raj Shamani as a strategic adviser, with his role focused on consumer reach, brand amplification, and strategy.
Going forward, Cüraa’s focus will remain on expanding its product portfolio while strengthening quality, availability, operations, and customer service. With its growing customer base, expanding distribution network, and India-focused product strategy, the brand is positioning itself for further growth in the kitchen and lifestyle category.
