India’s D2C ecosystem India is witnessing rapid growth across emerging consumer categories, and premium pet wellness is now becoming one of the most exciting segments within the broader D2C business India landscape. In one of the latest D2C startup news developments, Bengaluru-based Dogsee Chew is aggressively scaling its premium natural pet wellness business with ambitions to cross ₹1,000 crore in revenue by 2028 while preparing for an Indian IPO and a potential US listing in the coming years.
Founded in 2015 by husband-and-wife duo Bhupendra Khanal and Sneh Sharma, Dogsee Chew started with a single hero product — Churpi, a 100 percent natural yak cheese dog chew made entirely from milk. Over the years, the company has evolved into one of the fastest-growing D2C pet care brands from India, building strong traction across premium treats, dental products, and functional wellness supplements for pets.
Today, Dogsee Chew operates across more than 30 countries and has emerged as a major global player in the yak cheese chew category. According to the founders, the company currently holds nearly 80 percent market share in the yak cheese segment across Japan and Europe, while the United States has become its largest market.
As global D2C market trends 2025 continue shifting toward premium wellness-focused products, Dogsee Chew has successfully positioned itself at the intersection of health, quality, and functional nutrition. The company generates nearly half a million dollars in monthly revenue through Amazon in the US and has also expanded its presence across Chewy.com and Walmart.
The company’s rapid international growth reflects larger Indian D2C updates where direct-to-consumer India brands are increasingly scaling globally through ecommerce, marketplace-led growth, and specialized product positioning. Across D2C daily news and D2C industry news, premium pet wellness has emerged as one of the strongest-performing categories globally.
Dogsee Chew has also aggressively expanded its product portfolio over the last year with launches across food toppers, supplements, supplement bites, digestion-focused products, calmness supplements, and hip-and-joint wellness categories. The company recently launched “Denties,” a new sub-brand focused on more affordable and mass-market dental treats, helping strengthen its broader D2C go-to-market strategy.
On the infrastructure front, the company received two acres of land from the Karnataka government under the KIADB scheme to build a large processing facility near Bengaluru. It has also secured tentative approval for 20 acres in Andhra Pradesh’s Chittoor district.
According to Khanal, the upcoming facility could become the world’s largest cheese factory for dogs and one of India’s largest dairy-processing units, highlighting the scale of manufacturing expansion underway within India’s D2C brands India ecosystem.
Globally, the company’s revenue mix currently stands at around 60 percent online and 40 percent offline, showcasing the increasing importance of ecommerce, quick commerce D2C, and digital-first consumer behavior India within premium pet categories.
Despite rapid expansion, Dogsee Chew continues maintaining a highly focused product strategy. Even after nearly a decade in business, the company operates with only around 20–30 SKUs, prioritizing quality, sourcing, certifications, hygiene standards, and product performance over excessive portfolio expansion.
Looking ahead, the brand plans to enter the cat treats and supplements segment later this year while continuing its focus on premium functional products for pets. As D2C brands scaling in 2025 increasingly prioritize wellness, functionality, and premiumization, Dogsee Chew is emerging as one of the strongest Indian-origin global pet wellness brands in the market today.
