D2C companies in India keep merging as they try to get bigger by using money, being more efficient, and selling more types of products. In one recent bit of D2C info for India, Getmymettle, a health brand that’s growing fast, is moving into a fresh growth phase after Macobs Technologies, who owns Menhood, bought most of it.
Macobs Technologies made a deal to buy 50.01% of Getmymettle’s company, Dhanta Wellness Pvt Ltd, for ₹10.5 crore. Macobs bought 1.49 lakh shares for ₹707.2 each, which adds up to ₹10.5 crore. The deal should close within a month, and it means Getmymettle will be a key part of Macobs’ move into the protein and nutrition market.
Getmymettle started in 2023 and works with nutrition maker Swasthum. It’s a D2C business that mainly sells protein supplements like whey protein, bars, and peanut butter. The brand is all about fitness, wellness, and everyday nutrition, meeting the rising need for easy-to-get protein items in India’s fast-growing D2C world.
Even though Getmymettle’s turnover went down to ₹13.4 crore in FY25, and profit was ₹1.6 crore, the purchase is seen as a way to grow, not just a quick money move. With Macobs taking over, Getmymettle will get access to better marketing, D2C tech, supply chains, warehousing, and customer support – all important for helping D2C brands in India grow well.
Once the deal is done, Macobs will handle Getmymettle’s whole nutrition range, along with its brands, licenses, teams, online stuff, and support system. The combined setup should create chances to cross-sell, create bundles, and get revenue from subscriptions, boosting customer value and profits over time.
Before this, Getmymettle raised ₹42.2 crore by issuing convertible equity warrants. Pinnacle Investments, Capital Vision, Raman Talwar, and Divya Gandotra all participated, showing they believe in the brand’s future. This activity puts Getmymettle among the D2C startups that are getting sustained interest from investors.
This is happening at a good time. The protein supplement market in India is expected to jump from $860 million in 2024 to over $1.5 billion by 2033, growing by about 7% each year. This focus on protein is helping brands like SuperYou, Yogabar, Max Protein, and The Whole Truth gain traction and create new categories in the D2C space India.
For Macobs Technologies, buying Getmymettle also backs long-term diversification. While the company’s revenue rose by 16% to ₹19.2 crore in H1 FY26, profit dropped to ₹1.4 crore. Adding a popular nutrition brand like Getmymettle should strengthen finances and help with stable growth.
Overall, the deal shows how D2C funding and purchases are shaping the next stage of online business in India. With new money, operational backing, and a growing market, Getmymettle is now set to grow more in India’s protein market and become a stronger D2C nutrition brand.
