India’s D2C ecosystem continues to evolve as consumer brands increasingly invest in omnichannel experiences, technology-driven retail, and category innovation. The latest development in D2C news India comes from Interio by Godrej, the furniture business of Godrej Enterprises Group, which has outlined an ambitious growth roadmap for FY27 after delivering strong performance in FY26.
The company reported revenue of ₹4,000 crore in FY26, registering 12% year-on-year growth while expanding its presence into 100 new cities. As part of its next growth phase, Interio has set an aggressive target of achieving 25% revenue growth in FY27 through retail expansion, digital transformation, market penetration, and product innovation. The brand also plans to open 102 new stores across the country, with a strategic focus on North and East India.
The announcement reflects broader D2C market trends 2025, where brands are increasingly blending physical retail, ecommerce, and technology to create stronger consumer experiences. Across the Direct-to-consumer India landscape, omnichannel expansion continues to emerge as a key growth driver, helping brands improve accessibility, engagement, and long-term customer loyalty.
Interio’s growth journey highlights how established consumer brands are adapting to changing D2C consumer behavior India. The company revealed that sales from new product introductions contributed 22% of its overall business in FY26, underlining the growing importance of innovation and evolving product portfolios in driving D2C revenue growth.
The company’s ecommerce business has been one of its strongest growth engines. Over the past three years, online sales have grown 14-fold and now contribute approximately 15% of total furniture revenue. This growth aligns with larger Indian D2C updates where brands are increasingly investing in digital commerce capabilities while simultaneously expanding physical retail footprints.
As part of its omnichannel D2C strategy, Interio significantly expanded its delivery and installation network from 1,200 pin codes to more than 20,000 pin codes during FY26. The company also introduced 24-hour delivery and installation services across state capitals, enhancing convenience and improving customer experience.
Technology remains central to the company’s expansion plans. Interio strengthened its digital infrastructure through platform upgrades, AI-powered recommendation systems, improved user interfaces, and personalized shopping experiences. These initiatives demonstrate how brands across the D2C business India ecosystem are leveraging technology to improve customer acquisition, retention, and operational efficiency.
The company is also broadening its product portfolio to capture emerging consumer preferences. During FY26, Interio entered the outdoor furniture category through the launch of its Tubular Range and expanded its gaming furniture offerings. These new categories reflect changing lifestyle preferences as consumers increasingly invest in multifunctional living spaces, balconies, terraces, and home entertainment setups.
The expansion strategy mirrors broader D2C brand building stories across India, where category diversification is becoming a critical lever for sustainable growth. As homes continue to evolve, brands that combine design, functionality, technology, and accessibility are increasingly gaining market share.
The furniture industry itself presents a significant long-term opportunity. Rising disposable incomes, urbanization, premiumization trends, and growing digital adoption continue to create favorable conditions for organized brands. Interio’s investments in retail infrastructure, technology integration, supply chain innovation, and product development position it strongly to capitalize on these opportunities.
As D2C industry news continues to spotlight brands scaling in 2025, Interio stands out as an example of how companies can combine scale, innovation, and omnichannel execution to drive growth. With ₹4,000 crore in FY26 revenue, plans for 102 new stores, rapidly growing ecommerce operations, and a target of 25% growth in FY27, the company is entering a new phase of expansion.
For the broader D2C ecosystem India, Interio’s strategy reinforces a clear trend: the future belongs to brands that successfully integrate physical retail, digital commerce, technology, supply chain excellence, and consumer-centric innovation into a unified growth model.
Source: Based on company announcements and publicly available information, with additional editorial adaptation and analysis.