India’s beauty and wellness landscape continues to witness strong momentum as new-age brands blend global innovation with local consumer needs. In one of the latest developments making headlines across D2C news India, D2C startup news, and Indian D2C updates, Gurugram-based skincare startup KorinMi has raised ₹10 crore from the Lotus Herbals Innovation Fund, strengthening its position within the rapidly growing D2C beauty and skincare India segment.
The investment marks another significant step in the evolution of India’s beauty and wellness ecosystem, where investors are increasingly backing brands that combine technology, personalization, and consumer-focused experiences. The Lotus Herbals Innovation Fund, which has a corpus of $50 million, was launched to support promising early-stage beauty and wellness startups and has emerged as an active participant in the country’s growing D2C ecosystem India.
Founded in 2024 by Reshbha Munjal and Jenovia Daun Jung, KorinMi has built a unique proposition by combining authentic Korean skincare science with customized treatments designed specifically for Indian consumers. Operating at the intersection of advanced skincare clinics and Direct-to-Consumer India products, the company has positioned itself as a differentiated player among emerging D2C brands India.
The fresh capital will primarily be used to accelerate the company’s D2C expansion plans, including the launch of new clinics and entry into key metropolitan markets such as Mumbai, Bengaluru, and Hyderabad. The expansion comes at a time when consumer demand for personalized skincare, premium beauty solutions, and clinically backed treatments continues to rise across India.
Since launching its first clinic in Gurugram in October 2024, KorinMi has already served more than 3,000 clients, reflecting strong early traction and growing consumer interest in Korean-inspired skincare solutions. The company focuses on both facial and hair treatments, offering customized treatment programs that typically span 30 to 45 days. To support consumers throughout their skincare journey, KorinMi has also introduced a range of D2C personal care brands products that complement its in-clinic services.
What makes KorinMi particularly relevant in today’s evolving D2C market trends 2025 is its integrated approach. Beyond physical clinics, the company operates a growing portfolio of skincare products manufactured in South Korea and specifically developed for Indian skin types, climate conditions, and consumer preferences. This combination of offline expertise and product-led engagement reflects a modern omnichannel D2C strategy, increasingly adopted by some of the fastest-growing D2C brands in the country.
The latest investment also builds upon KorinMi’s earlier fundraising efforts. In May 2025, the startup raised ₹3 crore from former Kaya Skin Clinic (UAE) CEO Vikas Agarwal and other angel investors. The continued investor interest highlights growing confidence in the company’s business model, category positioning, and long-term growth potential.
The broader skincare and wellness market remains one of the most attractive segments within D2C business India, driven by rising awareness, increasing disposable income, and growing demand for premium and science-backed beauty solutions. Investors continue to look closely at D2C funding rounds, Angel investment D2C opportunities, and emerging VC-backed D2C brands that can build strong consumer loyalty through differentiated offerings.
As consumer behavior shifts toward personalized skincare and wellness experiences, KorinMi appears well-positioned to capitalize on the opportunity. With fresh funding, expanding clinic operations, a growing product portfolio, and a clear focus on innovation, the startup is steadily building its presence within India’s rapidly evolving beauty ecosystem.
For those tracking India’s D2C market news and insights, Top D2C startup funding this week, D2C funding news, and D2C brands scaling in 2025, KorinMi’s latest fundraise represents another example of how specialized, consumer-first brands are reshaping the future of beauty and wellness in India.
