India’s rapidly expanding D2C ecosystem India is witnessing another major growth story as premium toy brand Legend of Toys has raised ₹21 crore in a pre-Series A funding round. The round saw participation from Singularity Early Opportunities Fund, Veltis Capital, Enzia Ventures, DeVC, Atrium Angels, and Stride, highlighting growing investor confidence in India’s evolving toy, gaming, and children-focused consumer categories.
The fresh capital will be used to accelerate D2C expansion plans across product innovation, consumer marketing, digital growth, manufacturing, and international expansion. The funding also reflects broader D2C funding news and D2C market trends 2025, where investors are increasingly backing differentiated, category-led consumer brands built around strong storytelling, communities, and premium experiences.
Co-founded in 2024 by Afshaan Siddiqui and Vinay Jaisingh, Legend of Toys focuses on character-led and performance-driven toy products designed for modern consumers and collectors. Its portfolio currently includes RC Drift Cars, Off-Road RC Trucks, 1:64 tabletop RC Drift Cars, and High-Speed RC Cars priced between ₹1,599 and ₹8,799, positioning the company within India’s growing premium D2C brands India ecosystem.
The startup said it has already achieved an ARR of ₹30 crore within just 18 months of operations and is currently growing at nearly 20 percent month-on-month. The company also stated that a significant portion of its direct-to-consumer India sales is already unit economics positive, highlighting strong operational efficiency and sustainable scaling — key factors increasingly shaping D2C investor insights and VC-backed D2C brands conversations across India.
The rise of Legend of Toys reflects changing D2C consumer behavior India trends where parents, collectors, and younger consumers are increasingly moving toward premium, design-led, and experience-focused toy products rather than low-cost generic alternatives. Across Indian D2C updates and D2C startup news, brands focused on storytelling, fandoms, collectability, and immersive play experiences are witnessing strong traction.
India’s toy industry itself is undergoing a major transformation. According to government data, toy imports declined by 52 percent while toy exports surged 239 percent between FY2014-15 and FY2022-23. This shift highlights the growing strength of India’s domestic toy manufacturing ecosystem and the emergence of homegrown D2C brands India competing within premium and global categories.
Legend of Toys said it plans to strengthen its presence through product design, performance-led innovation, community engagement, storytelling, and post-purchase customer support. This aligns closely with emerging D2C brand building stories where companies are creating emotionally engaging brands instead of simply selling products.
The startup’s growth also reflects larger opportunities within India’s fast-growing children and family-focused D2C business India ecosystem. Categories spanning toys, learning products, parenting solutions, collectibles, and entertainment are attracting rising attention from both investors and consumers as spending patterns evolve across urban India.
Funding activity within the segment has accelerated significantly in recent months. Earlier this week, toy subscription startup The EleFant raised $1 million in a pre-Series funding round led by Growth Sense Venture Fund, while toy manufacturing startup BIDSO secured ₹63 crore in a Series A round led by Blume Ventures in March 2026. Together, these developments highlight the increasing momentum across India’s toy and play-focused startup ecosystem.
As India’s premium consumer economy continues expanding, brands combining innovation, storytelling, community, and omnichannel D2C strategy execution are emerging as major growth drivers. Legend of Toys’ latest funding round highlights what’s happening in India’s D2C space today — a new generation of ambitious homegrown brands scaling rapidly through differentiated products, digital-first distribution, and strong consumer engagement.
With rapid growth, investor backing, expanding product categories, and strong D2C traction, Legend of Toys is steadily strengthening its position within India’s fast-growing premium toy and lifestyle ecosystem.
