Demi-fine jewellery brand Palmonas is accelerating its growth journey after crossing the milestone of 75 retail stores with the launch of its latest outlet at DLF Galleria, Gurugram. The fast-growing D2C fashion and lifestyle brand is rapidly expanding its omnichannel presence while creating a new jewellery category that bridges premium craftsmanship with accessible pricing. The milestone reinforces the momentum across D2C news India, D2C startup news, Indian D2C updates, D2C business India, and India’s evolving organised retail ecosystem.
Founded in 2022, Palmonas has positioned itself in the emerging demi-fine jewellery segment by offering jewellery crafted using 925 sterling silver and surgical-grade stainless steel with premium gold plating. Designed for everyday wear, the brand caters to modern consumers seeking premium quality, durability, and contemporary designs without the price tag of traditional fine jewellery. The company is also preparing to expand its portfolio with platinum-coated silver jewellery, further strengthening its premium offering.
Palmonas has expanded from 57 stores to more than 75 stores within a short span, with new outlets across Delhi NCR, Jaipur, Noida, Gorakhpur, Patna, Kolkata, Hyderabad, Bengaluru, Ahmedabad, Mumbai, and several emerging cities. The company now aims to cross 100 stores in the coming months before scaling to 200+ offline stores over the next few years. This aggressive retail rollout reflects its long-term Omnichannel D2C strategy, combining physical retail with digital commerce to deliver a seamless customer experience.
The brand’s omnichannel model continues to gain traction. According to the company, direct-to-consumer channels contribute around 50% of revenue, while offline stores account for approximately 27%, with marketplaces and quick commerce making up the remainder. As physical retail expands, offline is expected to become an even larger contributor, highlighting changing D2C consumer behavior India and the growing importance of experiential shopping.
Palmonas has also demonstrated impressive financial momentum. The company reported approximately ₹40 crore revenue in FY25 while turning profitable with ₹4.3 crore net profit. Earlier this year, it secured US$40 million (around ₹373 crore) in Series B funding to accelerate retail expansion, technology investments, supply chain capabilities, and product innovation. Building on this momentum, the company closed FY26 with around ₹251 crore in revenue and is targeting nearly ₹750 crore in revenue over the coming years.
For founders, operators, and investors tracking D2C funding news, VC-backed D2C brands, D2C expansion plans, D2C market trends 2025, Top D2C startup funding this week, India’s D2C market news and insights, and D2C brands scaling in 2025, Palmonas stands out as one of India’s fastest-growing omnichannel jewellery brands. By combining category creation, disciplined retail expansion, strong unit economics, and a digital-first foundation, the company is building a scalable business poised to redefine premium everyday jewellery in India.
Source: Based on reporting, with additional editorial adaptation and analysis.
