India’s leading baby and kids’ retail platform strengthens profitability, expands quick commerce, and delivers its strongest growth momentum in recent quarters.
FirstCry delivered a strong start to FY27, reporting improved profitability alongside steady revenue growth as the omnichannel baby and kids’ retailer continued strengthening its online, offline, and quick-commerce ecosystem.
For the quarter ended June 2026 (Q1 FY27), the company reported a 35 percent year-on-year reduction in consolidated net loss to ₹44 crore, compared to ₹66.5 crore in the corresponding period last year. On a sequential basis, losses also narrowed by around 9 percent from ₹48.2 crore.
Operating revenue increased 13 percent year-on-year to ₹2,106.2 crore, reflecting continued demand across its diversified retail business. Including other income of ₹48.9 crore, total income reached ₹2,153.1 crore during the quarter.
While operating expenses, excluding depreciation and amortisation, rose 12 percent year-on-year to ₹2,046.6 crore, FirstCry continued improving operational efficiency, reporting a consolidated adjusted EBITDA of ₹89.3 crore.
India remained the company’s primary growth engine, with domestic revenue increasing 18 percent year-on-year to ₹1,456 crore. Its international business also maintained positive momentum, posting 12 percent revenue growth to ₹232.1 crore, while improving gross margins from 24.9 percent to 27.7 percent.
The company highlighted that this represented its strongest consolidated revenue growth in the last five quarters, while its India business recorded its best growth performance in seven quarters, reflecting improving consumer demand and continued omnichannel execution.
Beyond its core retail operations, GlobalBees, FirstCry’s house-of-brands business, generated ₹424.3 crore in revenue during the quarter. Although revenue remained broadly stable, the business significantly improved profitability, with adjusted EBITDA increasing more than fourfold to ₹16.7 crore through stronger margin expansion.
Operational metrics also reflected continued customer engagement. Gross Merchandise Value (GMV) increased 12 percent year-on-year to ₹2,807.2 crore, while the platform served 11.8 million customers during the quarter.
The company also accelerated investments in faster fulfilment. RocketBees, its rapid-delivery service, expanded to 72 cities, while delivery turnaround time improved by 20 percent. Meanwhile, Qwik delivery expanded from five to twelve cities, strengthening FirstCry’s ability to meet rising consumer expectations for faster deliveries.
Offline retail also remained a strategic priority. The company refreshed its in-store product assortment to improve customer experience, increase footfalls, and drive higher conversions across its physical retail network.
With improving profitability, resilient revenue growth, expanding quick-commerce capabilities, stronger international performance, and continued omnichannel investments, FirstCry enters FY27 with solid operational momentum as it focuses on sustainable long-term growth across India’s rapidly expanding baby and kids’ retail market.
Source: Based on publicly available reporting, with additional editorial adaptation and analysis.
