Nutrition-focused D2C wellness startup Supply6 has raised ₹48 crore ($5 million) in a funding round led by Unilever Ventures, with participation from existing investor Zeropearl VC and actor-entrepreneur Kriti Sanon. The investment marks another significant milestone for the fast-growing nutrition brand as it strengthens its position in India’s preventive healthcare market. The development adds momentum to D2C news India, D2C startup news, D2C funding news, and the rapidly expanding D2C wellness startups ecosystem.
The fresh capital will be deployed to accelerate product innovation, expand clinical research, strengthen supply chain capabilities, enhance digital experiences, and drive growth across Direct-to-consumer India, marketplaces, and Quick commerce D2C channels. As health-conscious consumers increasingly prioritize preventive nutrition, Supply6 is building an integrated Omnichannel D2C strategy that combines science-backed products with broad digital accessibility.
Founded by Vaibhav Bhandari and Rahul Jacob, Supply6 offers daily nutrition solutions across vitamins, hydration, fibre, and functional wellness categories. Its flagship product, Supply6 360, combines more than 63 ingredients, including probiotics, micronutrients, and adaptogens, addressing growing demand for convenient, comprehensive nutrition. The company currently sells through its own D2C platform alongside leading ecommerce and quick commerce platforms such as Amazon and Blinkit, reflecting evolving D2C consumer behavior India.
The brand has already built a strong customer base of over 2 lakh consumers, with 45% repeat purchases, highlighting high customer trust and product satisfaction. Supported by brand ambassador AB de Villiers, Supply6 continues expanding its presence while preparing to enter preventive healthcare markets beyond India. The company currently operates at an annual recurring revenue (ARR) of ₹75 crore and expects to achieve ₹100 crore ARR within the next three to four months, reinforcing its status among the fastest-growing D2C brands in India’s nutrition sector.
The latest funding follows the company’s earlier capital raises, including a $1.1 million seed round, previous investments, and a ₹25 lakh grant from the Karnataka government, demonstrating continued investor confidence in its long-term growth strategy.
For founders, investors, and operators tracking Indian D2C updates, Top D2C startup funding this week, VC-backed D2C brands, D2C market trends 2025, and India’s D2C market news and insights, Supply6’s latest fundraise highlights the growing investor appetite for science-led nutrition brands combining product innovation, omnichannel distribution, and strong customer retention to build sustainable growth in India’s expanding wellness economy.
Source: Based on reporting, with additional editorial adaptation and analysis.
