India’s fast-evolving packaged food and beverage ecosystem is witnessing another major consolidation move as Wingreens has acquired pesticide-free food brand Safe Harvest while simultaneously closing a ₹120 crore Series D funding round led by investor Ashish Kacholia with participation from Alchemy Fund. The development marks one of the significant D2C acquisitions 2025 stories within India’s rapidly expanding food and wellness ecosystem, further strengthening Wingreens’ ambition to build a large-scale farm-to-consumer platform focused on health, transparency, sustainability, and premium food experiences.
With this latest round, Wingreens’ total capital raised has now reached ₹556 crore, reinforcing growing investor confidence in India’s premium D2C food and beverage brands and the broader D2C ecosystem India. The company’s previous major D2C funding news came in November 2021 when it secured ₹124 crore in funding led by Investcorp, highlighting continued investor interest in scalable, omnichannel consumer food businesses.
The acquisition of Safe Harvest significantly expands Wingreens’ presence across India’s organised healthy food and sustainable agriculture ecosystem. Through this strategic move, the company now strengthens its portfolio across three major consumer brands — Wingreens Farms, Raw Pressery, and Safe Harvest — creating a diversified platform spanning healthy snacks, functional beverages, sustainable pantry staples, and farm-sourced packaged foods.
Safe Harvest has built strong credibility within India’s sustainable D2C brands segment through its pesticide-free food positioning and deep farmer network. The company works with more than 100,000 farmers, a majority of whom are women, through Self Help Groups (SHGs) and Farmer Producer Organizations (FPOs). This model reflects growing D2C market trends 2025 where consumers increasingly seek transparency, traceability, clean-label products, and ethically sourced food categories.
Its portfolio includes cereals, pulses, millets, grains, flours, cold-pressed oils, natural sugars, spices, and honey, with the company emphasizing 100 percent batch-wise pesticide testing and certification. The acquisition positions Wingreens strongly within India’s premium D2C brands India and wellness startups ecosystem, where health-conscious consumers are driving rapid growth across functional foods, organic products, and clean nutrition categories.
The fresh capital infusion will support product portfolio expansion, supply chain integration, innovation, farmer partnerships, and wider omnichannel distribution expansion across modern retail, ecommerce, general trade, and quick commerce D2C channels. This aligns with broader D2C expansion plans unfolding across India’s organised food and beverage ecosystem.
Wingreens’ growing portfolio now spans dips, sauces, spreads, mayonnaise, baked chips, muesli, granola bars, oats, protein shakes, almond milk, iced teas, juices, and lemonades through brands including Wingreens Farms, Raw Pressery, Saucery, Wingreens Harvest, and Safe Harvest. The breadth of this portfolio highlights the evolution of D2C business India, where consumer brands are increasingly building multi-category ecosystems rather than operating within single-product verticals.
The acquisition also reflects larger D2C industry news trends where brands are using strategic acquisitions, premiumisation, and omnichannel D2C strategy models to strengthen scale, accelerate distribution, and capture emerging consumer demand. Across India’s D2C food and beverage brands ecosystem, companies are increasingly focusing on wellness, convenience, sustainability, and digitally enabled consumer engagement.
Consumer behavior India is rapidly shifting toward healthier eating habits, ingredient transparency, premium nutrition, and environmentally conscious purchasing decisions. This has created significant whitespace for scalable direct-to-consumer India food brands that combine strong sourcing, differentiated branding, and omnichannel distribution capabilities.
Wingreens’ expansion strategy also mirrors broader investor insights around India’s organised food sector, where VC-backed D2C brands and private equity in D2C continue flowing toward scalable consumer businesses with strong category diversification and long-term profitability potential.
As India’s food and beverage ecosystem continues evolving, Wingreens’ acquisition of Safe Harvest and fresh Series D funding positions the company strongly within the next phase of India’s premium packaged food and wellness economy, while reinforcing its ambition to emerge as one of the fastest-growing D2C brands scaling in 2025.
