Co-founded with InGex Labs and entrepreneur Prashant Pitti, the new supplement combines 32 ingredients in an 8.5-gram sachet, with an emphasis on formulation and pricing transparency.
Former Indian cricketer Yuvraj Singh has launched PROTOCOL32, a daily food supplement containing 32 ingredients in a single 8.5-gram sachet. Singh co-founded the venture with Belwas of InGex Labs, with entrepreneur Prashant Pitti joining as founding partner and investor. The product was unveiled in Mumbai on October 31.
PROTOCOL32 brings together ingredients such as creatine, omega-3 DHA, CoQ10, magnesium, vitamins D3 and B12, ashwagandha, curcumin and NAC. According to the company, its formulation is designed around 10 health pillars, including energy, sleep, brain function, heart health, joint health, skin and liver support.
The brand says the 32 ingredients form 13 nutritional combinations, which it calls “chains”. It has also published the scientific rationale behind individual ingredients on its website.
Transparency is central to the product’s positioning. PROTOCOL32 has disclosed the dosage, specifications and cost of each ingredient, stating that the raw material cost of one sachet is Rs 38.30. The company also said it evaluated and rejected 74 popular ingredients, with explanations for those decisions made publicly available.
The supplement will initially be distributed through an invitation-only subscription model and manufactured in small batches. Members will receive blood tests on day one and day 90, tracking markers including homocysteine, hs-CRP and liver enzymes ALT and GGT. The programme is intended to help subscribers monitor changes in these markers during their subscription.
The formulation was co-developed with Dr Anurag Agrawal, Dean of Biosciences and Health Research at Ashoka University and former director of CSIR-IGIB, and Dr Arpit Bansal, Director of Jeevan Jyoti Hospital, Prayagraj, who serves as scientific advisor.
InGex Labs will manufacture the product at its ISO- and GMP-certified facility in Nelamangala, Bengaluru, with every batch undergoing independent laboratory testing.
The company clarified that PROTOCOL32 is a food supplement, not intended to diagnose, treat, cure or prevent any disease.
Source: Based on publicly available reporting, with additional editorial adaptation and analysis.
